Roberta Matuson Questions Promoting Top Performers Without Preparation

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Roberta Matuson

LinkedIn Author

Strategic Advisor on Talent | Global Executive Coach | Public Speaker I Brand Ambassador | HBR Contributor I Helping organizations attract & retain the best people.

In a recent LinkedIn post, Roberta Matuson addresses a common organizational pitfall: promoting high-performing individual contributors into management roles without adequate preparation. Matuson asserts that the act of promotion itself is not the error, but rather the failure to equip these individuals for their new responsibilities.

Matuson highlights a critical distinction often overlooked by businesses:

Promoting a top performer into management is not the mistake. Promoting them without preparation is.

The post elaborates on how organizations can mistakenly confuse a reward for past performance with readiness for future responsibilities. This can lead to a situation where a new title is perceived as a form of recognition or a “thank-you,” rather than a significant shift in duties and expectations.

The Consequences of Unprepared Promotions

Roberta Matuson outlines several negative outcomes that can arise when individuals are promoted into management without the necessary support or training. These consequences, according to Matuson, can be detrimental to both the new manager and their team.

Matuson writes:

A title becomes a thank-you instead of a responsibility shift.

This mischaracterization, Matuson argues, can lead to a cascade of issues, including:

  • Confused managers who struggle to understand their new role and expectations.
  • Frustrated teams who do not receive the guidance or leadership they need.
  • Quiet disengagement as team members lose motivation due to poor management.

In Matuson’s view, such promotions should be viewed as a pivotal moment of development, an “inflection point,” rather than a risky gamble with potentially damaging results for team morale and productivity.

Shifting from Individual Contribution to Leadership

The transition from being a star individual contributor to a manager requires a fundamentally different skill set. While top performers excel at their specific tasks, management demands competencies in areas such as delegation, communication, conflict resolution, performance feedback, and strategic thinking. Without explicit training and ongoing support in these areas, even the most talented individual contributor can falter when faced with the complexities of leading a team.

Matuson emphasizes the importance of framing promotions correctly:

Promotion should be an inflection point, not a gamble.

This perspective suggests that organizations must proactively invest in their emerging leaders. This investment could take the form of formal management training programs, mentorship from experienced leaders, coaching, and clear performance expectations tailored to the management role. By treating promotions as a strategic development opportunity rather than a simple reward, companies can significantly increase the likelihood of success for both the promoted individual and their team.

Roberta Matuson invites readers to share their own experiences with promoting top performers into management roles without adequate support or training, underscoring the widespread relevance of this challenge in the business world.

📝 About This Content

This article is based on insights shared by Roberta Matuson on LinkedIn.

📅 Originally posted on December 17, 2025 | View original post on LinkedIn →