In a recent LinkedIn post, Yonathan Cohen discusses a potent strategy for driving user engagement and deal closure, contrasting the impact of ready-to-run templates with traditional feature announcements. Cohen, who builds workflows for B2B tools, shared his approach, which he dubs ‘Granola + Gamma,’ and claims it has garnered more traction than many SaaS companies achieve with extensive blog strategies.
Cohen’s core argument centers on the immediate value proposition that a practical, ready-to-use template offers to potential users. He contrasts this with the often lukewarm reception of simple feature announcements.
“Feature announcement → ‘cool, maybe later'”
This direct comparison, as highlighted by Cohen, underscores a key difference in user perception and urgency. While a new feature might be acknowledged, a tangible template that solves an immediate problem is more likely to capture attention and prompt action.
The Power of Immediate Value
Yonathan Cohen argues that the effectiveness of his ‘Granola + Gamma’ method lies in its ability to demonstrate value instantly. Instead of merely informing users about a new capability, this approach provides them with a direct tool they can implement.
According to Yonathan Cohen, this immediate utility leads to several critical outcomes:
- It shows the value instantly
- It gets users to try the product
- It keeps getting discovered
- It sells without selling
Cohen emphasizes that this method bypasses the typical sales friction by allowing the product’s utility to speak for itself. The focus shifts from explaining what a feature *is* to showing what it *does* for the user.
Workflows Drive Retention
The distinction between features and workflows is central to Cohen’s analysis. He posits that while features might attract initial sign-ups, it is the underlying workflows that ultimately drive user retention.
“Features win signups. Workflows drive retention.”
As Yonathan Cohen points out, this is particularly relevant for B2B tools where complex processes often need to be streamlined. Providing ready-to-implement workflows addresses this need head-on, making the product stickier and more indispensable to the user’s daily operations. He notes that he builds these workflows for B2B tools every month, suggesting a consistent and evolving application of this strategy.
Traction Beyond Traditional Marketing
Cohen’s claim that his method has achieved significant traction, with 2,400 people reportedly following the steps he outlined, suggests a powerful alternative to conventional content marketing. He suggests that one real-world use case, delivered on the appropriate platform, can outperform numerous feature announcements.
“One real use case on the right platform does more than 10 feature announcements.”
This insight is particularly valuable for businesses struggling to cut through the noise in crowded markets. Yonathan Cohen’s approach implies a shift from broadcasting features to providing practical solutions that resonate directly with user needs and workflows. The detailed steps for implementing his ‘Granola + Gamma’ strategy were made available in the comments of his original post, further underscoring his commitment to sharing actionable insights.
📝 About This Content
This article is based on insights shared by Yonathan Cohen on LinkedIn.
📅 Originally posted on February 25, 2026 | View original post on LinkedIn →