In a recent LinkedIn post, jessie van breugel discusses a critical, often overlooked aspect of leveraging LinkedIn for lead generation: the importance of a structured system beyond simply publishing content. Van Breugel argues that many professionals fall into the trap of the “post and pray” method, believing that good content alone will yield results.
As van Breugel highlights, the act of posting is only a small fraction of the overall effort required for effective lead generation on the platform.
“The post is 20% of the work. The other 80% is what actually gets you clients.”
This perspective challenges the common misconception that content creation is the sole driver of success on LinkedIn. Van Breugel emphasizes that without a comprehensive follow-up strategy, engagement plan, and direct outreach, even high-quality content can remain ineffective.
The “Post and Pray” Pitfall
Van Breugel identifies “post and pray” as the primary mistake professionals make when attempting to generate leads via LinkedIn. This approach involves publishing a post and then doing little else, expecting organic reach and engagement to magically translate into business opportunities. This passive strategy, according to van Breugel, leads to frustration and the conclusion that “LinkedIn ‘doesn’t work.'”
The 80% That Drives Results
The core of van Breugel’s message centers on the substantial effort required beyond the initial post. This includes consistent engagement, responding to comments, initiating direct messages (DMs), connecting with new prospects, and diligently tracking inbound activities. Van Breugel points out that this diligent, systematic approach is the foundation of their own business success.
“I’ve built my entire business on this routine — 95K+ followers, 1,000s of leads, 0 cold outreach.”
This statement underscores the potential for significant growth and client acquisition when a robust system is implemented and consistently followed.
A Practical 60-Minute Daily Routine
To combat the inefficiencies of a passive approach, van Breugel outlines a structured 60-minute daily routine designed for lead generation. This routine is divided into two key blocks:
Morning Block: Engagement and Outreach
The first 30-minute block is dedicated to immediate post-publication activities. This includes engaging with comments on recent posts, replying to messages, and proactively sending out at least 10 direct messages to prospects or connections. This proactive outreach is crucial for moving conversations forward and identifying potential leads.
Afternoon Block: Connection and Tracking
The second 30-minute block focuses on expanding the network and maintaining momentum. This involves sending out new connection requests, following up on previous interactions, and tracking key performance indicators related to lead generation efforts. Van Breugel also suggests batching content creation for the entire week in one sitting, further optimizing the process.
“Why ‘post and pray’ is the #1 mistake on LinkedIn”
This structured methodology, as detailed by van Breugel, transforms LinkedIn from a broadcasting platform into a powerful lead-generation engine. By dedicating consistent time to engagement, follow-up, and direct communication, professionals can significantly increase their chances of converting their online presence into tangible business results.
📝 About This Content
This article is based on insights shared by jessie van breugel on LinkedIn.
📅 Originally posted on March 21, 2026 | View original post on LinkedIn →