In a recent LinkedIn post, Adam Houlahan discusses a common frustration for many users: erratic reach on the platform. Houlahan posits that inconsistent visibility is frequently not a matter of content quality, but rather a problem of algorithmic recognition.
According to Houlahan, before LinkedIn’s algorithm fully understands an individual’s or brand’s area of expertise, content distribution can be unpredictable. He explains the process, noting:
“Before LinkedIn understands what you should be known for, distribution fluctuates. Posts are tested widely, then pulled back. Reach feels unpredictable.”
The Algorithm’s Role in Content Visibility
Houlahan argues that this period of testing and fluctuating reach is a necessary phase. The algorithm is actively trying to categorize the creator and determine the most relevant audience for their content. Until this recognition is established, posts might be shown to a broad, sometimes irrelevant, audience, leading to inconsistent engagement and reach.
Why Chasing Viral Tactics Backfires
The business leader highlights that attempting to achieve viral success before the algorithm has identified your authority can be counterproductive. Houlahan emphasizes that chasing viral tactics can actively prevent the algorithm from accurately assessing and understanding your core expertise.
“If you want consistency rather than spikes, understanding this distinction helps you avoid chasing viral tactics that prevent the algorithm from identifying your expertise,” Houlahan writes.
Predictable Reach vs. Viral Spikes
Houlahan poses a critical question to his audience, prompting reflection on their own goals on the platform: “Would you prefer predictable reach or occasional viral posts?” This question underscores the strategic difference between building a sustainable, recognized presence and seeking fleeting moments of widespread, but potentially unaligned, attention.
He suggests that focusing on establishing authority and allowing the algorithm to recognize your niche is key to achieving consistent, predictable reach over time. This approach, in Houlahan’s view, leads to more meaningful engagement and a stronger, more stable presence on LinkedIn.
Seeking Structured Support
For those who find their LinkedIn presence feeling reactive or inconsistent, Houlahan offers a solution through his team at Prominence Global. He indicates that their services are designed to provide structured support to help individuals and businesses navigate the complexities of building a recognized and consistent presence on the platform. He directs interested parties to a short assessment to explore potential solutions.
📝 About This Content
This article is based on insights shared by Adam Houlahan on LinkedIn.
📅 Originally posted on March 22, 2026 | View original post on LinkedIn →