How to Elevate AI-Assisted Content Beyond Generic Slop, According to Jesse M.

In a recent LinkedIn post, Jesse M. offers a sharp critique of much of the content being produced today, particularly that which is heavily influenced or generated by AI. Jesse M. argues that a significant portion of blog content has become “obvious,” “generic,” and “surface-level,” failing to offer genuine insight or value to the reader. This, according to Jesse M., is the hallmark of what they term “AI slop.”

Jesse M. then provides a practical, actionable guide for creators to ensure their AI-assisted content stands out and resonates with audiences, rather than falling into the trap of generic output. The core message is that AI should be a tool to enhance human thought, not replace it.

“Most blog content today is obvious. You can feel it instantly. Generic. Surface-level. Written to “check a box” instead of say something real. That’s AI slop.”

Moving Beyond Generic AI Content

Jesse M. emphasizes that the key differentiator for high-quality content, even when AI is involved, lies in authenticity and specific value. The author outlines several strategies to achieve this:

Injecting Opinion and Specificity

A primary piece of advice from Jesse M. is to “Add real opinions” and “Take a stance.” Safe, neutral content, as Jesse M. points out, is often a tell-tale sign of AI-generated or heavily influenced material that lacks a human perspective. To combat this, Jesse M. advocates for the use of concrete evidence over vague assertions. This includes sharing specific examples, such as screenshots, workflow details, client success stories, and measurable results. Jesse M. suggests that these specific elements are far more valuable than generic advice.

Authentic Voice and Structure

Jesse M. also stresses the importance of adopting a natural voice. The advice to “Write like you talk” is central to this. If a piece of content sounds unnatural or overly formal when spoken aloud, it likely needs revision. Furthermore, Jesse M. encourages writers to “Cut filler aggressively,” deleting any text that does not contribute to clarity or value. The post also challenges conventional content structures, suggesting that sometimes “A strong paragraph with a sharp point often works better than forcing every section into the same format.” This approach aims to prioritize impact and clarity over rigid adherence to predefined structures.

“AI should help you think faster but not replace how you think. That’s the difference between content that ranks… and content people actually trust.”

The Human Element in Content Creation

The insights shared by Jesse M. highlight a critical distinction in the current content landscape. While AI can significantly speed up the content creation process, it is the human element—experience, opinion, and authentic voice—that builds trust and achieves lasting impact. Jesse M. advises writers to use AI for initial drafts or idea generation but to reserve the final polish and substantive editing for human hands. This ensures that the content not only performs well from an SEO perspective but also connects with readers on a genuine level.

Key Strategies for Better Content, According to Jesse M.:

• Incorporate genuine opinions and take a clear stance.
• Utilize specific examples, screenshots, and client stories.
• Write in a natural, conversational tone.
• Aggressively remove filler and non-essential text.
• Weave in personal experience and lessons learned.
• Embrace flexible content structures that prioritize impact.
• Use natural phrasing and avoid robotic transitions.
• Focus on depth over sheer length.
• Read content aloud to check for stiffness.
• Perform the final edit without AI assistance.

Jesse M. concludes that the ultimate goal is to create content that not only ranks well in search engines but, more importantly, earns the trust of the audience. This requires a thoughtful integration of AI tools with a strong, human-driven creative process.