In a recent LinkedIn post, Rob Hoffman shares a compelling personal narrative about the profound impact of initiating contact through direct messages, highlighting how this simple action has reshaped his life, friendships, and business ventures.
Hoffman recounts several key relationships that began with a simple, unsolicited direct message. He emphasizes that these connections, far from being fleeting online interactions, have evolved into significant friendships, business partnerships, and ultimately, entrepreneurial success.
“One LinkedIn DM changed the trajectory of my life. Everyone in this photo (including the guy whose wedding we’re at) I met through a DM.”
From Online Acquaintances to Life Partners
The post details specific instances where a cold DM led to substantial outcomes. Hoffman describes reaching out to Mike, who had a significant following on TikTok, with a casual invitation to “hang out.” This initial contact not only led to a friendship but also introduced Hoffman to Mark, whose wedding was the setting for the photo accompanying the post. This illustrates how a single message can cascade into a network of valuable connections.
Another anecdote involves Joshua, a member of the same online community. Hoffman initiated contact with a cold DM, and this led to one of his closest friendships. According to Hoffman, the key is not the cleverness of the message, but the bravery to send it.
“The DM doesn’t need to be clever. Don’t overthink it. Just be the person who is brave enough to take the first step.”
Building Businesses Through Digital Outreach
Perhaps the most striking example shared by Hoffman is the origin of his partnership with Jake, his co-founder. Hoffman DM’d Jake on LinkedIn, recognizing they were developing similar projects. An impromptu invitation to Medellin followed, which Jake accepted. This meeting forged a strong friendship and eventually led to the merger of their businesses, resulting in a portfolio of three profitable tech companies.
Hoffman argues that this approach is not limited to personal connections but is a powerful tool for professional and financial growth.
“Every great friendship, partnership, and business win in my life started with a cold DM.”
The Leverage of Taking the First Step
Hoffman’s central thesis is that the act of initiating contact, often referred to as a “cold DM,” is one of the most potent forms of leverage available today. He encourages readers not to hesitate when they encounter someone interesting online.
He concludes with a direct call to action:
“If you think someone on the internet is cool: trust me. Send that DM right now. You can end up happier, healthier, and wealthier all from this one small action. There is no greater leverage.”
In Rob Hoffman’s view, overcoming the inertia and fear of rejection associated with sending an unsolicited message can unlock significant personal and professional opportunities, leading to a richer and more fulfilling life.
📝 About This Content
This article is based on insights shared by Rob Hoffman on LinkedIn.
📅 Originally posted on April 20, 2026 | View original post on LinkedIn →