Sara Uy Highlights Growing Enthusiasm for Cold Calling Practice Through Her ‘Cold Call Lab’

In a recent LinkedIn post, Sara Uy discusses the surprising and growing success of her “SellingSara Cold Call Lab,” a training session focused on practicing cold calls, an activity often avoided by sales professionals.

Uy shares her astonishment at the positive reception to a practice that many find daunting. She notes the core principle of the lab: facing cold calls without the crutch of scripts or procrastination.

“500 salespeople from completely different industries howing up to do something most people avoid at all costs!!!! COLDCALLS 🥶 “

The initiative, which began as a one-time event in January, has evolved into a monthly staple due to overwhelming positive feedback. Uy expresses surprise at the enthusiasm, stating, “like… actually loved practicing cold calls WHAT!?.” The sessions have reportedly grown in size and energy with each iteration.

The Evolution of a Sales Training Staple

Uy details how the “Cold Call Lab” was initially conceived with the expectation of being a singular event. However, the overwhelmingly positive response from participants led to its continuation and expansion.

“we started this webinar back in January thinking it would be a one off thing.. But everyone LOVED it so we havnt stopped!”

This consistent demand has transformed the lab into a recurring event that Uy describes as becoming “bigger, louder, and honestly a little more unhinged in the best way IYKYK!” The latest session, as Uy highlights, was officially sold out, underscoring its popularity and effectiveness in addressing a critical sales skill.

Addressing the Need for Cold Calling Proficiency

Sara Uy’s “Cold Call Lab” directly tackles a common challenge in sales: the fear and avoidance of cold calling. By creating a dedicated space for practice, Uy aims to help professionals overcome this hurdle.

A ‘Sign’ for Improvement

Uy frames the lab as an opportunity for individuals who recognize the need to improve their cold calling abilities. She explicitly encourages those who have been contemplating skill development in this area.

“if you’ve been saying “i need to get better at cold calling” this is your sign!!!”

The success and sell-out nature of the “Cold Call Lab” suggest a significant market need for practical, script-free sales training. Uy’s initiative provides a unique and engaging platform for sales professionals to hone a fundamental, albeit often feared, aspect of their role. Registration for the May sessions is now open, following the sell-out of the current offering.