In a recent LinkedIn post, jessie van breugel discusses the critical role of effective hooks in achieving significant reach and engagement on the platform. Van Breugel, who reports accumulating over 11 million LinkedIn views in the past year, asserts that a poorly crafted hook is the primary reason for content underperformance.
Van Breugel’s post highlights a direct correlation between content strategy and tangible business results, stating:
“If your content on LinkedIn doesn’t perform It’s 99% of the time because your hook is bad.”
Deconstructing the ‘Bad Hook’
According to jessie van breugel, ineffective hooks often suffer from several key deficiencies. These include a lack of a compelling curiosity gap, improper formatting that hinders readability, and an absence of unique personality or specificity that would make the content stand out.
Van Breugel elaborates on the common pitfalls:
“No curiosity gap
No proper formatting
No personality or specificity”
These elements, van Breugel suggests, are foundational for capturing audience attention from the outset. Without them, even valuable content is likely to be overlooked.
From Viral Hooks to Business Growth
The success derived from these effective hooks has translated into significant business outcomes for van Breugel. The post details substantial growth over the last 12 months, including the acquisition of 60,000 new followers, thousands of inbound leads, and multiple six figures in profit. Van Breugel attributes the majority of this success to a small fraction of their overall posts – specifically, those that employed highly effective hooks.
Van Breugel’s strategy involves analyzing these high-performing posts and transforming them into templates. This approach is specifically targeted at coaches and founders who are investing considerable time in content creation without seeing proportional results.
As jessie van breugel notes:
“The majority of this success comes from 0.1% of my posts. So I’ve analyzed and turned them into templates.”
This offering aims to provide a shortcut for busy professionals, enabling them to leverage proven strategies rather than experimenting endlessly. Van Breugel emphasizes that the goal is to help these individuals move past the frustration of creating content that yields zero results.
Accessing Van Breugel’s Viral Templates
To gain access to these proprietary templates, jessie van breugel outlines a clear call to action within the LinkedIn post. Interested parties are instructed to first like the post and then comment with the word “HOOKS.” Van Breugel promises to follow up by DMing the link to the templates for those who engage.
An additional step for priority access is also mentioned:
“ps. repost for priority access ♻️”
This tiered approach encourages engagement and wider dissemination of the original post, further amplifying the reach of van Breugel’s insights on effective LinkedIn content strategy.
📝 About This Content
This article is based on insights shared by jessie van breugel on LinkedIn.
📅 Originally posted on May 11, 2026 | View original post on LinkedIn →