In a recent LinkedIn post, jessie van breugel discusses a surprisingly simple yet effective strategy that garnered over 11 million views on the platform within a single year. Van Breugel breaks down their approach into just three core post types, emphasizing clarity and purpose over complexity.
The core of Van Breugel’s strategy revolves around three distinct post formats, each designed with a specific objective in mind:
The Classical Lead Magnet Post
According to jessie van breugel, the first type of post is the “Classical” Lead Magnet Post. The primary goal of this format, as outlined by Van Breugel, is to achieve “top-of-funnel reach and massive exposure.” This suggests a focus on content that is broadly appealing and designed to attract a wide audience, setting the stage for further engagement.
“The goal: top-of-funnel reach and massive exposure”
The High-Value Educational Post
Van Breugel identifies the second crucial post type as the High-Value Educational Post. This format aims to establish credibility and foster a sense of trust with the audience. Van Breugel notes that this type of content is key for “building authority and trust while still capturing leads.” This indicates a dual purpose: educating the audience to position oneself as an expert and simultaneously providing an opportunity for lead generation.
The Repurposed Carousel Post
The third pillar of jessie van breugel’s successful strategy is the Repurposed Carousel Post. Van Breugel explains that this format is geared towards “audience growth and maximizing the lifespan of winning ideas.” This approach leverages existing successful content, presenting it in a new format (like a carousel) to reach a broader audience and ensure that valuable insights continue to resonate over time.
“The goal: audience growth and maximizing the lifespan of winning ideas”
Foundational Rules for LinkedIn Success
Beyond the specific post types, jessie van breugel also hints at “3 foundational rules for success on LinkedIn” which are detailed in a free training resource. While not explicitly detailed in the post excerpt, Van Breugel’s success implies these rules likely pertain to consistency, understanding audience needs, and providing genuine value.
Van Breugel’s approach underscores a philosophy that effective social media strategy doesn’t necessarily require intricate tactics. By focusing on clear objectives for each piece of content and understanding how different formats serve different goals, significant growth and visibility can be achieved.
“I didn’t overcomplicate my strategy, just 3 simple posts:”
The emphasis on simplicity is a key takeaway. Van Breugel’s strategy demonstrates that with a focused plan and consistent execution of well-defined post types, substantial results like millions of views are attainable on LinkedIn.
“I break down them in full detail in the free training below.”
Van Breugel offers further insights and details on this strategy through a complimentary training, accessible via a provided link, notably without requiring an opt-in, further lowering the barrier for those seeking to learn from their success.
📝 About This Content
This article is based on insights shared by jessie van breugel on LinkedIn.
📅 Originally posted on May 16, 2026 | View original post on LinkedIn →