In a recent LinkedIn post, Artur Perrella Glukhovskyy discusses the critical role of website speed in achieving business growth, particularly when other common SEO tactics appear to be underperforming. Glukhovskyy, a digital marketing professional, highlights that a slow website can significantly hinder a site’s ability to rank, convert visitors, and ultimately grow traffic, even when content production and link building are actively pursued.
Glukhovskyy emphasizes the immediate impact of site performance, stating:
“A slow site hurts rankings, UX, and conversions.”
This direct assessment underscores the foundational importance of speed before other optimization efforts can yield their full potential. The author’s approach is practical, focusing on actionable steps that can be implemented quickly to address performance issues.
Diagnosing and Fixing Site Speed Issues
According to Glukhovskyy, the first step in addressing potential speed problems is a diagnostic check using a tool like Google’s PageSpeed Insights. This provides a clear, data-driven indication of whether site speed is indeed a limiting factor for growth.
If the diagnostic reveals performance issues, Glukhovskyy outlines a series of straightforward fixes that can be implemented rapidly. He suggests that these remedies are often simple and can yield substantial improvements in a short timeframe.
Key Optimization Steps According to Glukhovskyy
Artur Perrella Glukhovskyy details several key actions to enhance website speed:
- Remove inactive plugins: Unused plugins can add unnecessary code and slow down a site.
- Utilize a performance plugin: Glukhovskyy specifically recommends WP Rocket for its effectiveness in optimizing site performance.
- Enable lazy loading: This technique defers the loading of images and videos until they are about to enter the viewport, improving initial page load times.
- Add missing image dimensions: Specifying image dimensions helps the browser allocate space for them before they load, preventing layout shifts.
- Optimize CSS, JavaScript, and fonts: Streamlining these elements reduces the amount of data that needs to be downloaded and processed.
Glukhovskyy argues that implementing these steps can lead to a noticeable improvement:
“You will get a faster site in a few minutes. And your website that can actually rank and convert.”
This assertion highlights the dual benefit of speed optimization: not only does it improve the technical SEO of a site, but it also directly enhances the user experience and conversion rates.
The Broader Impact on Website Growth
Glukhovskyy connects these technical improvements directly to business outcomes. By addressing site speed, businesses can unlock better search engine rankings, which in turn drives more organic traffic. Furthermore, a faster, more responsive website leads to a better user experience, reducing bounce rates and increasing the likelihood of conversions, whether that’s a sale, a lead, or a sign-up.
He further supports his claims by offering a practical demonstration:
“Don’t you believe me? Watch the tutorial to see the change on my own website.”
This invitation to view a real-world example serves as a testament to the effectiveness of the methods he advocates. Glukhovskyy’s post provides a clear, concise guide for website owners struggling with growth, pointing to site speed as a potentially overlooked but highly impactful area for improvement.
📝 About This Content
This article is based on insights shared by Artur Perrella Glukhovskyy on LinkedIn.
📅 Originally posted on May 19, 2026 | View original post on LinkedIn →