In a recent LinkedIn post, Justin Welsh discusses the current landscape for individuals looking to monetize their skills and knowledge online, asserting that the barriers to entry have significantly diminished. Welsh frames the inability to generate income from one’s expertise as a personal challenge, particularly given the advancements in available tools and platforms.
The “You” Problem: Monetizing Expertise in the Digital Age
Welsh directly addresses those who possess valuable skills and knowledge but are not yet earning from them. He posits that the issue lies not with the market or the availability of opportunities, but with the individual’s approach to monetization. “If you have skills & knowledge and you’re making $0 on the side, that’s a ‘you’ problem,” Welsh states unequivocally.
He elaborates on how the accessibility and integration of technology have simplified the process of turning expertise into revenue. Historically, building an online business or offering digital products involved a complex and often frustrating setup. Welsh recalls a time when creators had to:
“buy 15+ different things, cobble them all together, and get all complicated and complex and expensive.
Stuff broke.
Nothing worked.
It took forever to get right.”
This past struggle, according to Welsh, is largely a relic of the past. The current environment, he argues, is far more streamlined and efficient, enabling creators to focus more on their content and less on technical hurdles.
Leveraging Modern Platforms for Business Growth
Welsh highlights his recent collaboration with Kajabi, a platform designed for creators to build and sell online courses and digital products. He mentions his involvement in preparing Kajabi for the launch of five new products within a short timeframe, underscoring the platform’s capabilities and his confidence in its ecosystem.
He specifically points to Kajabi’s “Cofounder” feature as a significant development. “Cofounder is now live,” he writes, describing it as a tool that helps define “your business plan. Your offers. Your launch strategy. Before you ever write a single piece of content.” This suggests a strategic, plan-first approach that Kajabi aims to facilitate.
The “Window of Opportunity” with Kajabi
For those who have been contemplating building an online presence or business but have hesitated, Welsh identifies the current period as an opportune moment. He frames the limited-time offer of 50% off the first 12 months on Kajabi as a compelling reason to act now.
Welsh encourages his audience to save his post and follow his upcoming content, as he plans to roll out products over the next three weeks designed to assist users in advancing their businesses. He also suggests sharing the information with other experts who may be holding back on monetizing their knowledge.
“Or send this to the one expert in your network who’s been sitting on their expertise… And shouldn’t be,” Welsh concludes, reinforcing his message about the ease and necessity of leveraging one’s knowledge in today’s digital economy.
📝 About This Content
This article is based on insights shared by Justin Welsh on LinkedIn.
📅 Originally posted on May 19, 2026 | View original post on LinkedIn →