Daniel Priestley on the Easiest First Business to Start

In a recent LinkedIn post, Danielpriestley discusses the characteristics of what he considers the easiest first business to start, challenging common perceptions. He outlines specific financial and customer base metrics that define this accessible entry point into entrepreneurship.

Defining the ‘Easiest’ First Business

Danielpriestley suggests that the simplest business to launch is one that scales from 10 to 100 customers, with each customer generating between £1,000 and £10,000. This framework, he posits, offers a clear and achievable target for aspiring entrepreneurs.

“10 to 100 customers.

£1,000 to £10,000 each.

That’s the easiest first business to start.”

According to Danielpriestley, this model is accessible because it avoids the immediate need for massive scale or extremely high-value, complex sales cycles often associated with other business ventures. He implies that focusing on a manageable customer range and a significant but not astronomical per-customer revenue simplifies the initial challenges of business building.

Challenging Expectations

However, Danielpriestley also notes that this definition might not align with what many people envision when thinking about starting a business. He hints that the path to this ‘easy’ start might involve unconventional strategies or a different mindset than typically promoted.

“But it probably doesn’t look like you expect.”

This statement suggests that while the numerical targets are straightforward, the operational or strategic approach required to meet them might be counterintuitive. Danielpriestley’s framing encourages a re-evaluation of what constitutes a ‘simple’ business, moving beyond sheer volume or minimalist pricing.

Context and Further Insights

While the core of Danielpriestley’s post focuses on these specific metrics, he also uses the platform to promote a free workshop hosted by his friend, Jodie. This workshop reportedly details how Jodie built a seven-figure agency before the age of 30, sold it, and has since diversified her entrepreneurial activities.

Danielpriestley highlights Jodie’s achievements as a case study, noting her diverse background:

“Now, she’s lived in 35 cities, competes for Great Britain in powerlifting, and runs a software business with a small team.”

This endorsement serves to underscore the potential for significant success and diverse career paths stemming from a well-structured business foundation, aligning with the principles he outlined earlier in his post. The promotion of Jodie’s workshop suggests that practical application and expert guidance are key to achieving the business milestones Danielpriestley describes.

In essence, Danielpriestley’s post serves as both a primer on a specific, accessible business model and an introduction to a resource for those looking to implement such strategies. He emphasizes that the ‘easiest’ business is defined by clear, manageable financial and customer targets, even if the path to achieving them requires a non-traditional perspective.