In a recent LinkedIn post, Daniela Andrade announced her attendance at the upcoming Cannes Lions International Festival of Creativity, framing the event as a significant milestone in her professional journey. Andrade, who has a background including a Fulbright Fellowship and a master’s in Media Studies, shared her excitement about connecting her past academic and practical experiences with the forefront of the advertising and media industry.
She quoted her friend Jake Sacks, describing Cannes Lions as the “Oscars, Super Bowl, and Davos of advertising and media,” underscoring the festival’s importance and her anticipation for the insights it will yield.
Andrade highlighted her recent focus on building and testing growth experiments, developing social media and content strategy tools, and analyzing data to understand what truly drives attention, trust, and influence online. She hinted at a new, yet-to-be-revealed venture she has been quietly developing over the past year.
“While I’m at Cannes, I would especially love to connect with people who lead or work at communications / content agencies.”
Investigating AI’s Practical Application in Agencies
A primary objective for Andrade at Cannes Lions is to gain a deeper understanding of how artificial intelligence is being integrated into the day-to-day operations of creative agencies. She is less interested in AI as a theoretical concept or a buzzword and more focused on its tangible use within real creative workflows.
As Andrade notes, she aims to understand “how teams are actually using AI day to day, not as a buzzword, but inside real creative workflows.” This practical, on-the-ground perspective is crucial for her as she seeks to bridge the gap between AI’s potential and its current implementation in the industry.
The Evolving Role of ‘Taste’ in an AI-Driven World
Furthermore, Andrade expressed a keen interest in exploring the concept of ‘taste’ as it relates to the increasing prevalence of AI in creative fields. She questions what professionals truly mean when they suggest that human ‘taste’ will become more critical in an AI-dominated landscape.
Andrade poses a fundamental question about the scalability of human judgment:
“Taste is constantly positioned as the reason humans will remain essential to creative work. But how do you turn individual judgment into something repeatable and scalable across a product, team, or company?”
This inquiry points to a broader industry challenge: translating subjective human qualities into objective, applicable strategies for creative output. According to Andrade, understanding how agencies are addressing this will be a key takeaway from her Cannes experience.
Seeking Connections at Cannes Lions
Andrade extended an invitation for connection to industry professionals attending the festival. She specifically seeks to meet with leaders and team members from communications and content agencies who are actively engaged in discussions about AI, media, and the future of agency work.
She encourages interested individuals to reach out via direct message to arrange a meeting amidst the festival’s activities.
“So, if you’ll be attending Cannes Lions and are thinking deeply about AI, media, or the future of agency work, I would love to connect!”
Andrade’s approach underscores a journalistic method of seeking primary sources and on-the-ground intelligence, aiming to synthesize diverse perspectives on critical industry trends.
📝 About This Content
This article is based on insights shared by Daniela Andrade on LinkedIn.
📅 Originally posted on June 16, 2026 | View original post on LinkedIn →