In a recent LinkedIn post, Nithin Kamath, founder of Zerodha, highlights the surprising success and ongoing demand for in-depth finance and economics content in India, as exemplified by his team’s daily podcast and newsletter, ‘Daily Brief’.
The initiative, born from a personal need for accessible market insights, has evolved into a significant media platform. Kamath expressed his initial motivation, stating:
The initial impulse was me telling the team that there wasn’t really a good Indian podcast on markets, finance, and economics that I wanted to listen to while travelling.
The Growth of ‘Daily Brief’
Launched as part of Zerodha’s ‘Markets’ initiative, ‘Daily Brief’ has garnered substantial traction over its two-year existence. According to Kamath, the YouTube channel now boasts over 2.3 lakh subscribers and has accumulated more than 1.6 crore views. Complementing this, the newsletter has reached 1.3 lakh subscribers.
Kamath noted the broad appeal of the content, observing that ‘Daily Brief has become a daily newspaper of sorts for a wide range of people, from investors, analysts, CXOs, policymakers, students, and anyone curious about what’s happening in the world of business, markets, and economics.’
Surprising Engagement in a Short-Form World
Despite the prevalence of short-form content like social media reels, Kamath expressed surprise at the sustained engagement with their detailed content. He remarked:
I’m still surprised that people read a ~5000-word newsletter every day as opposed to swiping reels.
This sustained readership underscores a significant appetite for comprehensive financial information.
An Expanding Ecosystem
The success of ‘Daily Brief’ has paved the way for a broader ecosystem of financial content. Kamath highlighted the dedication and output of his small team, which numbers around seven people. This team has been instrumental in developing a suite of related shows and newsletters, including ‘Aftermarket Report,’ ‘Chatter,’ ‘Subtext,’ and ‘Points and Figures,’ each cultivating its own distinct audience and identity.
The Unmet Need for Quality Finance Content
Reflecting on the landscape of financial media in India, Kamath argues that the demand for high-quality content remains largely unmet. He stated:
This goes to show that there’s still a genuine hunger for quality finance content in India. Despite the explosion of content over the last few years, I don’t think that problem is fully solved yet.
Kamath’s insights suggest that while the volume of content has increased, there is a persistent and significant market for well-researched, in-depth financial analysis that caters to a diverse audience seeking to understand complex economic and market dynamics.
📝 About This Content
This article is based on insights shared by Nithin Kamath on LinkedIn.
📅 Originally posted on June 22, 2026 | View original post on LinkedIn →