In a recent LinkedIn post, Matt Barker offers a transparent look into the diverse income streams that have propelled his business to $148,000 in revenue so far this year. Responding to audience curiosity about the specifics of his financial success, Barker aims to demystify how he generates income, moving beyond general claims of achievement.
Barker highlights the importance of detailing one’s revenue sources, stating:
“It’s a good question because most people just say ‘I made this’ and never actually explain how.”
He then proceeds to break down his earnings into five distinct categories.
Community Membership as a Core Revenue Driver
Barker’s primary income source, as detailed in his post, is his online community, ‘Your Next Post,’ hosted on Skool. This community boasts over 220 members, with a monthly subscription fee of $99. He notes that not all members pay the full price, as he includes complimentary access for his one-to-one and bootcamp clients, adding value to those higher-tier offerings.
According to Barker, this community has generated approximately $50,000 for him this year.
High-Value Coaching and Bootcamps
A significant portion of Barker’s revenue comes from direct client work. He offers one-to-one coaching for founders, consultants, and agency owners, focusing on LinkedIn growth and client acquisition through content strategy. This service, which he has provided for over three years, ranges in price from $5,000 to $16,000, depending on the level of support and access.
He explains the coaching process:
“We get on calls, I advise / mentor async and audit content with the goal of driving more business.”
In addition to individual coaching, Barker runs a four-week group bootcamp designed to enhance participants’ LinkedIn reputation. With a maximum of 15 spots per cohort, the bootcamp costs $2,950 and includes weekly calls, support, and audits of members’ LinkedIn posts. These bootcamps have contributed around $15,000 to his annual revenue.
Leveraging Brand Partnerships and Digital Products
Barker also details his income from brand deals, where companies pay him to promote their products. He mentions collaborations with notable brands such as Ahrefs, Notion, Air, and Lovable, earning a few thousand dollars per post. Crucially, Barker emphasizes his selectivity in these partnerships, stating he only promotes brands he genuinely uses and believes in.
This segment of his business has generated an estimated $10,000 to $15,000 so far this year.
Furthermore, Barker has diversified into digital products. This includes selling replays of live workshops and full video courses, alongside templates and specific skill guides. His most successful digital product, ‘The Digital Copywriter,’ launched in 2023 and reportedly generated nearly $100,000 in its launch weekend, continuing to sell well. His digital products have added approximately $5,000 to $7,000 in revenue this year.
Personal Philosophy and Scalability
Barker concludes his post by reiterating his total year-to-date revenue of $148,000. He touches upon his personal work-life balance, noting he became a father in March, has a wife, and does not work weekends, operating solely with a laptop and essential tools without a team.
His core advice to his audience is:
“Diversify your income streams + use tools to scale yourself!”
Barker also addresses a common point of confusion, clarifying that his name is Matt, not Marc or Mark, despite frequent misnomers.
📝 About This Content
This article is based on insights shared by Matt Barker on LinkedIn.
📅 Originally posted on July 2, 2026 | View original post on LinkedIn →