In a recent LinkedIn post, jessie van breugel discusses a common challenge faced by coaches and consultants: conversations dying in their direct messages, leading to lost opportunities. To address this, van Breugel is offering a free “DM Reply Writer” tool, designed to convert post engagement into booked calls.
The tool, which van Breugel is making available for free, is based on a “DM playbook” that has reportedly driven significant results for clients, including “19 calls in a single month” for one individual named Atanas. Van Breugel emphasizes that the system provides replies for various scenarios, from initial post comments to follow-ups when a prospect goes quiet.
“It turns ‘someone commented on my post’ into a booked call.”
Transforming Engagement into Booked Calls
Van Breugel highlights the system’s ability to generate immediate, personalized responses. The “DM Reply Writer” aims to streamline the process of nurturing warm leads that might otherwise go cold due to a lack of timely or effective follow-up. According to van Breugel, the tool is designed to ensure that each message still sounds authentic to the user, rather than like a generic sales script.
Addressing a Gap in Coach and Consultant Toolkits
A key point raised by van Breugel is that many professionals in the coaching and consulting space are unaware of such tools. This knowledge gap, van Breugel argues, contributes to the problem of warm leads going cold. The free offering is positioned as a solution for those who need a quick and effective way to manage their direct message conversations.
“And every message still sounds like you, not a sales script.”
The process for obtaining the tool involves commenting “DM” on van Breugel’s original LinkedIn post. Van Breugel also notes that users need to follow their profile to receive the resource. This strategy not only provides value to the audience but also aims to increase engagement and follower count on the platform.
The Mechanics of the DM Reply Writer
Van Breugel explains that the tool is designed for ease of use, requiring users to “pick your situation, fill in 4 blanks, get a ready-to-send reply in under a minute.” This suggests a template-based approach that can be quickly customized. The underlying principle is to provide a structured yet personalized method for moving prospects from initial engagement to a more concrete step, such as a booked call.
“It’s the fastest fix I know for conversations dying in your inbox.”
The decision to offer this potentially lucrative tool for free is framed as a way to help coaches and consultants overcome a significant bottleneck in their sales process. As jessie van breugel points out, this can be a “fastest fix” for conversations that stall. The underlying message is that effective DM management is crucial for business growth, and this tool aims to make that more accessible.
“But most coaches and consultants don’t even know a tool like this exists — so warm leads keep going cold in silence.”
By sharing this resource, van Breugel positions themselves as a thought leader in client acquisition strategies, offering practical solutions to common business development challenges faced by their target audience.
📝 About This Content
This article is based on insights shared by jessie van breugel on LinkedIn.
📅 Originally posted on July 17, 2026 | View original post on LinkedIn →