Jasmin Alić’s Three Content ‘Musts’: Share, Showcase, Sell

In a recent LinkedIn post, Jasmin Alić discusses a foundational framework for content creators and business coaches, outlining three essential actions: to share, showcase, and sell. Alić, who coaches clients, emphasizes that these are non-negotiable steps for anyone looking to build a strong online presence and business.

Alić begins by stressing the importance of knowledge sharing, regardless of the volume. “I don’t care whether you share 100% of what you know. Or 50% of it, and then let people pay for it. Fine, your choice. But you MUST share your hard-earned knowledge with others. 1 post = 1 topic = 1 takeaway,” the post states.

The Imperative to Share Knowledge

Jasmin Alić argues that consistent sharing of expertise is key to establishing authority and providing value to an audience. This approach, Alić suggests, doesn’t require revealing every secret but rather consistently offering digestible pieces of knowledge. The core principle is to give freely, even if a portion of one’s knowledge is reserved for paid offerings. As Alić personally advocates, “Personally, I always say ‘share it all'”. This generosity builds trust and positions the creator as a valuable resource.

Showcasing Results Builds Credibility

Beyond sharing knowledge, Alić highlights the critical need to showcase tangible results and client successes. The post points out the common tendency among beginners to overlook this aspect, despite the fact that many aspiring professionals would eagerly trade places for their current achievements. “Showcase your work. A lot of beginners on LinkedIn would swap their career with yours in a heartbeat. So why aren’t you talking about your results? You MUST,” Alić writes.

Alić emphasizes that a profile rich with testimonials and evidence of successful outcomes is a powerful tool for attracting new clients. This social proof validates the coach’s or creator’s effectiveness and demonstrates the real-world impact of their services or products. Alić notes that their own profile is “riddled with testimonials,” underscoring its importance.

The Art of Elegant Selling

The third cornerstone of Alić’s framework is the act of selling. This is presented not as an optional activity but as a fundamental requirement for business sustainability. “Sell your product. You MUST. Nobody else will do it for you,” Alić asserts. However, the post delves into the nuance of sales, differentiating between overt pitching and a more sophisticated approach.

According to Alić, the true skill lies in the ability to sell elegantly, making the process feel natural rather than pushy. Alić explains, “I coach. I speak. I have a community. So I talk about it a lot. But the real skill in ‘selling’ is how elegantly you can do it, without it feeling like a pitch.” This approach, often referred to as “selling without selling,” focuses on highlighting value and benefits in a way that resonates with the audience’s needs, ultimately encouraging conversion organically.

In conclusion, Jasmin Alić’s LinkedIn post provides a clear, actionable strategy for content creators and business professionals. By focusing on the interconnected pillars of sharing knowledge, showcasing results, and selling with finesse, individuals can build a more robust and effective online presence.