In a recent LinkedIn post, Tony Robbins announced an ambitious initiative aimed at tackling food insecurity and setting a new world record. Robbins detailed his involvement in organizing the largest free food distribution event in history, focusing on fresh fruits and vegetables.
The event, dubbed “Ugly Potato Day by Odd Bunch,” is a collaboration with Sharing Excess and Potato Ty. Robbins highlighted the scale of the operation, stating:
“This Saturday, we’re attempting something that’s never been done before.”
A Historic Food Distribution Effort
Tony Robbins explained that the primary goal of the event is to break the Guinness World Record for the largest donation of fruits and vegetables within a 24-hour period. According to Robbins, the distribution will provide over 500,000 pounds of fresh, rescued produce.
This substantial quantity of food is expected to yield more than 400,000 meals. As Tony Robbins noted, the distribution is designed to reach a significant number of people:
“We’ll distribute over 500,000 pounds of fresh, rescued produce—the equivalent of more than 400,000 meals—to 30,000 individuals and families, completely free, at Ugly Potato Day by Odd Bunch.”
Community Engagement and Call to Action
Robbins emphasized that the food would be distributed completely free of charge to individuals and families in need. The event is scheduled to take place in Surrey, BC, Canada.
In his post, Tony Robbins extended an invitation to the local community to participate and witness history being made. He shared:
“If you’re near Surrey, BC, Canada, grab your free ticket below and come be part of history👊💚🚛🥔”
The initiative underscores a commitment to addressing food waste by utilizing “ugly” or imperfect produce that might otherwise be discarded. This approach not only supports environmental sustainability but also provides nutritious food to those who need it most. Tony Robbins frames this as a monumental effort to make a tangible difference in the community.
📝 About This Content
This article is based on insights shared by Tony Robbins on LinkedIn.
📅 Originally posted on August 6, 2026 | View original post on LinkedIn →