In a recent LinkedIn post, Jesse M. discusses the growing obsession with AI-driven search engines like ChatGPT and Perplexity, cautioning businesses against chasing these new frontiers at the expense of foundational SEO practices.
Jesse M. observes a trend where immediate questions revolve around integrating with AI search, stating:
“How do we get into ChatGPT?”
Or…
“How do we show up in Perplexity?”
While acknowledging the allure of AI as the “shiny new object,” Jesse M. emphasizes that these advanced technologies cannot compensate for underlying weaknesses in a company’s online presence. The author argues that the focus on AI search, often termed AEO (AI Engine Optimization), is misplaced if basic website health is neglected.
The Perils of Chasing AI Without a Solid SEO Foundation
Jesse M. highlights a common scenario where companies are eager to adopt AEO strategies while overlooking critical elements of their existing websites. According to Jesse M., many businesses still struggle with fundamental issues that hinder their online visibility, regardless of AI advancements.
These issues, as pointed out by Jesse M., include:
- Service pages lacking substantive information.
- Blog content that fails to engage readers.
- A deficit of customer reviews and testimonials.
- Absence of compelling case studies.
- Limited demonstration of industry authority.
- Persistent technical SEO problems dating back years.
Jesse M. posits that AI is not a magic bullet for these problems; in fact, it has the potential to expose them further. The author’s core argument is that AI search doesn’t replace SEO but rather rewards businesses that have already established robust SEO fundamentals.
“AI isn’t magically going to fix those things. If anything, it’s exposing them.”
Building a Recommendable Website: The Key to AI Visibility
The central thesis presented by Jesse M. is that the most effective long-term strategy involves building a website that is inherently valuable and authoritative, making it a natural choice for AI recommendation engines.
Jesse M. advocates for a strategic approach:
“Build a website that’s worth recommending. Then let AI recommend it.”
This perspective suggests that instead of frantically trying to game new AI algorithms, businesses should focus on creating exceptional content, ensuring technical soundness, and building genuine authority. As Jesse M. notes, this approach is far more sustainable and effective than constantly chasing the latest AI prompt trends.
In Jesse M.’s view, prioritizing fundamental SEO ensures that a website is not only discoverable by traditional search engines but also positioned to be recognized and promoted by emerging AI platforms. This means investing in user experience, content quality, and demonstrating clear expertise and trustworthiness – elements that AI systems are increasingly designed to identify and value.
📝 About This Content
This article is based on insights shared by Jesse M. on LinkedIn.
📅 Originally posted on August 13, 2026 | View original post on LinkedIn →