In a recent LinkedIn post, Adam Houlahan discusses the implications of LinkedIn’s new feature allowing users to flag content as “AI slop,” urging business leaders to re-evaluate their reliance on artificial intelligence in content creation. Houlahan emphasizes that the core issue isn’t the use of AI itself, but whether the content reflects the creator’s authentic voice and original thought.
Houlahan highlights a critical distinction that many may overlook: the difference between AI-assisted content and content that erases personal authority. He posits that the true danger lies in allowing efficiency to overshadow genuine intellectual contribution.
“The issue is not whether AI helped produce the post. The issue is whether anything recognisably yours survived the process.”
The business advisor suggests that leaders need to critically assess their content strategy, particularly when incorporating AI tools. The focus, according to Houlahan, should be on ensuring that personal experience and unique perspectives remain visible and dominant in any published material.
The Peril of Replacing Original Thinking with AI Efficiency
Adam Houlahan argues that the drive for efficiency through AI can inadvertently lead to a dilution of personal brand and authority. He points out that while AI can be a powerful tool for assistance, it should not become a substitute for the leader’s own critical thinking and insights.
“In this video, I explain the distinction between AI-assisted content and authority-erasing content, along with the evidence every business leader should add before publishing,” Houlahan states in his post, referring to a video he shared to elaborate on his points. This suggests a need for a proactive approach to integrating AI, focusing on augmentation rather than automation of thought.
Identifying and Adding Personal Authority
Houlahan challenges business leaders to consider how their own experiences and thought processes are represented in the content they share. He advocates for adding specific evidence of personal thinking before publishing AI-assisted content.
“Watch the video, and then consider where your own experience becomes visible in what you share.”
This call to action prompts a deeper reflection on the authenticity and value proposition of content produced in the modern business landscape. As Houlahan notes, the ultimate measure of effective content, even when AI-assisted, is the degree to which it showcases the creator’s unique expertise and perspective.
“What evidence of your own thinking do you add before publishing AI-assisted content?”
Houlahan also promotes his long-form newsletter for founders, indicating his commitment to providing platforms for in-depth thought leadership that prioritizes original insights. This initiative underscores his belief in the enduring importance of authentic voice in business communication.
📝 About This Content
This article is based on insights shared by Adam Houlahan on LinkedIn.
📅 Originally posted on September 11, 2026 | View original post on LinkedIn →