In a recent LinkedIn post, Jill Avey offers a candid look into her Saturday routine, reframing what many might perceive as “workaholism” into a deeply personal and creative pursuit. Avey clarifies that her dedicated content creation on weekends is not merely an obligation but her primary creative outlet, a space where she engages with activities she genuinely loves.
Avey highlights the multifaceted nature of her content creation process, emphasizing the joy she derives from writing, researching, and engaging with other leaders on the platform. She also points out a strategic benefit: using this time to build rapport with new clients before formal engagement.
“It’s actually my creative outlet. It’s where I get to do the things I love. Writing, researching and talking to the amazing leaders on this platform.”
The Method Behind the “Work”
The process, as detailed by Avey, begins with strategic thinking. She outlines a structured approach, starting with defining the overarching theme for a content season, then drilling down into specific program elements for each episode. A significant part of this initial phase involves recalling client interactions.
Connecting Content to Real-World Application
A core element of Avey’s content strategy is grounding it in client experiences. She dedicates time to recalling specific instances where clients have utilized the concepts she discusses.
“And I think about who. Which client used this and how she used it. That’s my favorite hour of the day. I get to sit and remember somebody I worked with.”
This personal reflection, according to Avey, allows her to infuse her content with authentic, relatable examples, making the insights more impactful and demonstrating the practical application of her programs.
Streamlining the Writing and Production Process
Avey discusses her use of AI tools, specifically mentioning Claude, to assist in organizing her thoughts. However, she stresses that the final output remains distinctly her own.
“I have Claude help me get the dozen things I’m holding in my head into one place. Then I go through every line, because I can tell right away when something doesn’t sound like me.”
She elaborates on the importance of scripting, noting that she is a “long talker” and that scripts help ensure her episodes are concise and respectful of her audience’s time. This efficiency is crucial, as Avey aims to deliver valuable content within a manageable timeframe.
The Studio Setup
Transitioning from the conceptual and writing phases, Avey describes the practical setup of her home studio. She has integrated elements of hair, makeup, and vocal warm-ups into her routine, alongside the technical aspects of recording.
Her office has been transformed into a functional studio space, complete with sound-dampening walls and discreet lighting, allowing for a quick transition from everyday office to recording environment. This efficiency is key to maintaining her Saturday content creation schedule.
Redefining “Work”
Despite the structured approach and the technical setup, Avey reiterates her underlying motivation. She concludes by emphasizing that this entire process, while technically productive, is fundamentally something she would do regardless of external perceptions or obligations.
“Technically I suppose I am. But this is the part I’d do anyway.”
Avey encourages listeners to subscribe to her podcast to ensure they don’t miss new episodes, reinforcing her commitment to consistently sharing her insights and creative work.
📝 About This Content
This article is based on insights shared by Jill Avey on LinkedIn.
📅 Originally posted on September 11, 2026 | View original post on LinkedIn →