In a recent LinkedIn post, Callum Laing discusses the challenges and strategies for maintaining authenticity while producing daily content on the platform, particularly in the age of AI. Laing addresses the common issue of content that sounds overly produced or robotic, often a tell-tale sign of AI generation.
Laing highlights the recognizable patterns in AI-generated content that can detract from genuine connection:
“You know when you see a post and instantly think ChatGPT wrote this? The emoji bullets. The ‘But here’s the brutal reality…’ lines. The fake vulnerability nonsense.”
He emphasizes that while AI can be a powerful tool for leverage, its misuse can lead to a loss of personal voice. Laing shares his journey of increasing content output, moving from occasional posts to a daily schedule, and surprisingly, finding it less time-consuming than his previous sporadic approach.
From Sporadic to Daily: The Efficiency Paradox
Callum Laing explains that his increased posting frequency has led to greater efficiency, contrary to what one might expect. He doesn’t spend excessive time crafting posts but reaps the benefits of consistent visibility and lead flow. Laing attributes this to a developed system that preserves his unique voice while maximizing leverage.
Leveraging AI Without Sacrificing Authenticity
Instead of instructing AI to mimic his voice directly—a method he finds ineffective—Laing employs a specific prompt designed to elicit genuine thought and translate it into a post. This prompt shifts the focus from AI writing *for* him to AI facilitating his own thought process.
“Imagine you’re my ideal audience. What question would you want to hear my answer to? I will record a voice answer to that. Please take that answer and turn it into a succinct Linkedin post using my response/stories and examples but with a quality hook, easy to follow body and compelling engagement question to end with”
According to Laing, this approach transforms content creation into a streamlined process. He outlines his morning routine, where he uses a short walk to the gym to engage with the AI-generated questions and record voice notes. This method allows him to generate multiple posts efficiently.
“Now, every morning on my 10 minute walk to the gym, I go through this exercise. AI asks me a question, I voice note the answer, AI turns it into a post. Repeat.”
Laing notes that he can typically produce three posts during his morning commute and another three on the way home. These are then compiled into a document, given a quick review if necessary, and handed over to his team for scheduling.
The Core of Laing’s Strategy: Genuine Voice, AI Assistance
The essence of Laing’s system lies in ensuring the content remains authentically his. He states that the insights, experiences, and voice are all his own; AI simply acts as a tool to overcome the friction of getting those ideas from his head onto the platform more quickly and with better structure.
“My voice. My insights. My experiences. Just faster. No fake stories. No polished AI garbage. Just me, talking like I would if we met over coffee – but probably with a lot less of me rambling.”
Callum Laing concludes by sharing this system as a potential model for others looking to enhance their content creation process without compromising authenticity. He invites discussion on AI tips that others have found effective, fostering a collaborative exchange of strategies.
📝 About This Content
This article is based on insights shared by Callum Laing on LinkedIn.
📅 Originally posted on November 12, 2025 | View original post on LinkedIn →