In a recent LinkedIn post, Tim Denning challenges a widely accepted piece of career advice, arguing that the notion of “finding your purpose” is fundamentally flawed and often leads to stagnation. Denning, a prolific writer and business advisor, contends that purpose is not something to be discovered passively, but rather something that is actively built through engagement and action.
The core of Denning’s argument is that the popular concept of purpose is a significant impediment for many individuals trying to advance their careers or build businesses. He recounts his own experience in banking, where he and colleagues waited for a moment of clarity that never arrived. “The whole idea of ‘finding your purpose’ is one of the biggest lies we’ve been told,” Denning states in his post, highlighting the frustration and inaction that can stem from this mindset.
The Perils of Passive Purpose-Seeking
Denning elaborates on how this passive approach keeps individuals stuck, comparing it unfavorably to the lessons learned from failure. He criticizes the idea that purpose will eventually be revealed, suggesting it’s a misconception that prevents people from taking necessary steps. “Purpose isn’t hiding somewhere waiting to be found. It’s not going to tap you on the shoulder one day and announce itself,” he writes.
According to Denning, the individuals who achieve meaningful career success are not those who had a clear purpose from the outset. Instead, they are the ones who embraced curiosity, took action even when uncertain, and paid attention to what truly engaged them. He emphasizes that clarity is a byproduct of engagement with the world, not a prerequisite for it.
Building Purpose Through Action
Denning contrasts the passive search for purpose with an active, iterative approach. He shares his personal journey into writing, which began out of curiosity rather than a pre-ordained calling. “I started writing because I was curious about it. Not because I knew it would become my thing,” Denning explains. This initial curiosity, he notes, evolved into interest and then obsession through consistent action and a willingness to persist through early struggles, such as a lack of audience or validation.
He asserts that meaningful careers are built, not discovered. This building process involves trying new things, accepting failure, and identifying activities that make one lose track of time. Denning advocates for prioritizing these engaging activities, viewing them as the foundation for developing a strong sense of purpose.
A Call to Action
Concluding his post, Tim Denning urges readers to abandon the passive search for purpose and instead embrace action. He encourages taking immediate steps, whether it’s sending an email, starting a project, or sharing content. “Your obsession is on the other side of action, not contemplation,” Denning argues. He posits that true purpose is created through movement and engagement with life’s opportunities and challenges, rather than through prolonged introspection.
Denning challenges his audience directly by asking, “What’s something you’ve been curious about but haven’t acted on yet?” This rhetorical question serves to prompt reflection and encourage the very action he advocates for.
📝 About This Content
This article is based on insights shared by Tim Denning on LinkedIn.
📅 Originally posted on March 20, 2026 | View original post on LinkedIn →