Ahana Banerjee Invites Community to Shape Clear’s Next Design Direction

In a recent LinkedIn post, Ahana Banerjee, founder of Clear, discusses the company’s approach to brand evolution and highlights a unique community-driven decision-making process for its next design phase. Banerjee emphasizes that community has always been central to Clear’s identity, recalling how the brand’s name itself was chosen with public input.

She shares the story of the company’s rebranding from ‘Haut’ to ‘Clear’ in 2021, a decision facilitated by a LinkedIn poll. Now, nearly five years later, Banerjee is once again turning to the community for input on the company’s design direction.

“Almost five years later, we’re here again. As Clear has grown, we’ve been rethinking our design and how the brand shows up. Once again, we don’t want to make this decision in a vacuum. We want to build it with the people who use and believe in it.”

Community-Centric Brand Evolution

Banerjee explains that Clear’s core philosophy revolves around building confidence through clarity. This principle guides their brand aesthetic, which is intentionally understated rather than trend-driven or loud. The desired brand feel, as outlined by Banerjee, is one of sophistication, thoughtfulness, and warmth.

Defining the Clear Brand Identity

According to Banerjee, Clear aims to be perceived as:

• Sophisticated, thoughtful, and warm
• A supportive companion on the user’s skin journey
• Calm, welcoming, and reassuring

The goal is to establish Clear not merely as another skincare application, but as a trusted entity. To achieve this, Banerjee’s team has collaborated with Olivia’s team at BABCO to develop four distinct design concepts.

“At its core, Clear is about confidence through clarity. We’re not loud. We’re not gimmicky. We’re not chasing trends.”

Seeking Honest Feedback for Design Choices

Banerjee explicitly invites feedback from users, followers, and early supporters of Clear. She stresses the importance of their perspectives in shaping the brand’s future. The post includes an appeal for users to review the four attached design concepts and share which one they believe best represents Clear’s mission and values.

“If you’ve used Clear, followed our journey, or helped shape it in the early days, your perspective matters a lot to me. Please feel free to share which of the four attached concepts you think best encompasses what we do and what we stand for.”

This initiative underscores Banerjee’s commitment to a collaborative approach, reinforcing the idea that the company is built *with* its community, not just *for* it. As Banerjee concludes, community input genuinely shapes the direction of future development.

“It feels fitting that, once again, we’re building this with the community – not just for it. Your input genuinely shapes what we build next.”

This transparent and inclusive process highlights Ahana Banerjee’s dedication to fostering a strong relationship with her user base, ensuring that Clear’s evolution remains aligned with the values and expectations of those it serves.