In a recent LinkedIn post, Hiten Shah discusses the rapid evolution of AI in website building, emphasizing that the speed it offers now eliminates many prior excuses for not undertaking such projects. Shah highlights a practical experiment conducted by his Crazy Egg content team, which built a complete website from scratch using modern AI tools, mirroring the process a real business would follow.
The Accelerated Pace of AI-Driven Development
Shah observed that the accelerated pace introduced by AI significantly altered the development experience. He noted how AI effectively shortens the gap between making a decision and experiencing its consequences. “The parts you did not think through become obvious as soon as the pages exist,” Shah stated, illustrating how AI’s speed quickly exposes any oversights in planning or strategy.
“Building a website with AI has become fast enough that excuses no longer hold.”
This observation led Shah and his team to create a guide, not merely to showcase AI capabilities, but to delve into the critical judgment calls that determine whether this newfound speed translates into genuine progress or necessitates extensive rework. The guide aims to provide an honest walkthrough for anyone currently building a website, detailing where AI excels, where it falls short, and what aspects still demand human intellect and decision-making.
Navigating AI’s Role in Website Creation
According to Hiten Shah, the core challenge lies not in the technical execution of building a website with AI, but in the strategic decisions that precede and accompany the process. He emphasizes that while AI can drastically reduce the time spent on design and content generation, the fundamental business logic, target audience understanding, and unique value proposition still require careful human consideration. The guide produced by the Crazy Egg team, as Shah describes, serves as a testament to this balance.
“Rather than showcasing AI, it walks through the judgment calls that decide if speed leads to progress or rework.”
Shah points out that the rapid iteration enabled by AI means that initial assumptions or strategic missteps become apparent much faster. This can be a powerful advantage if managed correctly, allowing for quicker pivots and refinements. However, it also means that poor decisions can lead to wasted effort if not grounded in solid strategic thinking.
The Importance of Human Judgment
Hiten Shah’s insights underscore that AI is a powerful tool for execution, but human judgment remains paramount for direction and strategy. The guide, he suggests, offers a realistic perspective on this dynamic.
“If you are building a website right now, this is one of the most honest walkthroughs I have seen of where AI helps, where it does not, and what still requires real thinking.”
He gives significant credit to Despina G. from the Crazy Egg content team for meticulously documenting the process without taking shortcuts. This detailed account, accessible via the provided link, aims to equip businesses with the insights needed to leverage AI effectively while ensuring that strategic decision-making remains at the forefront of website development.
📝 About This Content
This article is based on insights shared by Hiten Shah on LinkedIn.
📅 Originally posted on January 8, 2026 | View original post on LinkedIn →