In a recent LinkedIn post, Dan Gingiss, CSP highlights a significant shift in how customers will seek information from businesses, driven by the rise of artificial intelligence. He emphasizes that AI, rather than human consumers directly, will increasingly be the force demanding transparency, particularly regarding pricing.
The AI Imperative for Transparency
Gingiss, CSP references a quote from Marcus Sheridan, suggesting a future where AI plays a pivotal role in customer inquiries. This observation forms the crux of Gingiss, CSP’s argument about the evolving landscape of sales and marketing.
“It’s not going to be humans that demand transparency from companies – it’s going to be AI.”
As Dan Gingiss, CSP elaborates on this point, he explains the practical implications for businesses. According to Gingiss, CSP, when potential customers use AI tools to research products or services, one of the most immediate questions is about cost. If this information is not readily available on a company’s website, the AI will likely find it elsewhere.
Navigating the AI-Driven Sales Funnel
This reliance on AI for information retrieval presents a clear challenge for businesses that maintain opacity about their pricing or other key details. Dan Gingiss, CSP points out the direct consequence of such a lack of transparency:
“As consumers and businesses are searching using AI, one of the most obvious first questions is “how much does it cost?” If AI can’t find it on your website, it will find it somewhere else. Result? A lost sale.”
In Gingiss, CSP’s view, this underscores the necessity for businesses to optimize their websites not just for human search engines but also for AI-powered queries. This means making essential information, especially pricing, easily accessible and understandable for AI algorithms.
The Competitive Advantage of Openness
The insights shared by Dan Gingiss, CSP suggest that embracing transparency is no longer just a ‘nice-to-have’ but a strategic imperative in the age of AI. Businesses that proactively provide clear and accessible information on their websites are likely to have a significant advantage. As Gingiss, CSP implies, failing to do so risks alienating potential customers who are increasingly turning to AI for efficient and direct answers. This shift necessitates a re-evaluation of website content strategy, ensuring that critical data points are discoverable by both human and artificial intelligence.
Ultimately, Dan Gingiss, CSP’s post serves as a timely warning and a call to action for businesses to adapt to the growing influence of AI in the customer journey. By prioritizing transparency, companies can better position themselves to capture leads and close sales in an increasingly AI-interconnected marketplace.
📝 About This Content
This article is based on insights shared by Dan Gingiss, CSP on LinkedIn.
📅 Originally posted on December 8, 2025 | View original post on LinkedIn →