In a recent LinkedIn post, Alec Rickard discusses the limitations of current AI tools in fully automating business tasks and introduces Viktor.com as a solution designed to handle complete workflows. Rickard, who runs an executive branding agency on LinkedIn and has built over 50 executive brands, shares his experience with various AI applications.
Rickard begins by detailing his initial expectations for AI tools, noting their speed in drafting, formatting, and research. However, he points out a common drawback across the tools he has encountered:
“But it stops the moment the first draft is done. I’m the one who checks it, fixes it, sends it. That’s true for every AI tool I’ve tried this year. Not one of them has ever finished a task alone.”
He characterizes these AI tools as mere assistants, suggesting they require significant human oversight to complete a task from start to finish. This observation sets the stage for his introduction of Viktor.com.
The Limitations of AI Assistants
Rickard elaborates on the nature of AI tools, stating, “These tools are assistants, all of them.” He implies that while they can expedite parts of a process, they do not eliminate the need for human intervention in the critical stages of task completion and finalization. This perspective challenges the broader narrative that AI is on the cusp of fully automating complex professional workflows.
Introducing Viktor.com as a Complete Solution
According to Rickard, Viktor.com is built with a different philosophy: to “actually do the work.” He outlines several time-consuming, repetitive tasks that Viktor.com aims to eliminate from a professional’s weekly routine. These include:
- Generating weekly performance reports that are often overlooked.
- Drafting repetitive Monday status updates.
- Creating weekly priority lists without the benefit of prior context.
- Following up on outstanding actions, which Rickard believes should be self-executing.
- Taking meeting notes and summaries while meetings are still in progress.
- Handling complex calendar and scheduling coordination.
- Managing CRM and data entry tasks.
- Responding to recurring questions from various individuals.
Rickard provides a specific example of Viktor.com’s capability:
“I handed Viktor my weekly priorities list. He checked it against my status sheet and updated it automatically.”
This anecdote illustrates the platform’s ability to integrate information and perform actions autonomously, moving beyond the assistance model of other AI tools.
The Vision of an Automated Week
Rickard paints a picture of a significantly streamlined workweek, asking readers to “Imagine your week without any of these.” He positions Viktor.com as the tool designed to create this reality for its users. He mentions that over 40,000 workspaces are already utilizing the platform to manage their weeks more efficiently.
The post concludes with a call to action, encouraging readers to try Viktor.com for free and offering $100 in credits. Rickard prompts engagement by asking, “Which of these eats your week?” This interactive element, combined with his critique of existing AI and promotion of Viktor.com, highlights his perspective on the future of workplace automation.
📝 About This Content
This article is based on insights shared by Alec Rickard on LinkedIn.
📅 Originally posted on August 4, 2026 | View original post on LinkedIn →