In a recent LinkedIn post, Ali Abdaal shared a call for a growth co-founder to join his burgeoning software studio, offering a detailed look into the company’s mission, traction, and the specific profile of the leader they are seeking. Abdaal, known for his work in productivity and personal development, is looking to expand his team to further their ambitious goal of impacting millions of individuals.
Mission and Traction of Abdaal’s Software Studio
Abdaal outlines that the software studio is dedicated to building a suite of products focused on productivity, personal development, and the creator economy. The overarching mission is ambitious: to empower 100 million people to regain control over their time, energy, and focus, thereby enabling them to make meaningful progress on their most important goals. The company has achieved significant milestones in its 18 months of operation. It is bootstrapped, profitable, and generating over $1 million in Annual Recurring Revenue (ARR). Furthermore, the studio boasts a substantial audience of over 10 million across various social platforms and has garnered more than 100,000 users for one of its consumer products. A B2B product is already being utilized by notable companies such as Notion, Superhuman, Wispr Flow, and Morning Brew, indicating strong product-market fit and industry recognition.
“We’re building a suite of software products across productivity, personal development and the creator economy. The mission is to help 100 million people take back control of their time, energy and focus, and make progress on the goals that actually matter to them.”
The existing team is described as having robust capabilities in product development, engineering, and design, making the need for a growth-focused co-founder the clear missing piece in their leadership structure.
The Ideal Growth Co-Founder Profile
Abdaal emphasizes that the search is not for a conventional VP of Growth. Instead, he is looking for a hands-on, internet-native operator who has a recent, proven track record of driving significant growth. The ideal candidate will likely have experience leveraging various growth channels, including content marketing, creator partnerships, user-generated content (UGC), viral advertising, or innovative online experiments.
“The person we’re looking for probably isn’t a traditional VP of Growth. They’re more likely to be a hands-on, internet-native operator who’s personally made something grow recently – through content, creator partnerships, UGC, viral ads, weird internet experiments, or anything else that actually moves the needle.”
The opportunity presented is substantial, offering double-digit equity and profit share from day one, alongside a high degree of autonomy and a fully remote working environment. The company’s existing distribution channels and audience provide a strong foundation for the new co-founder to build upon.
Key Attributes Sought
According to Abdaal, the emphasis is on practical, recent experience in scaling a product or service. The role requires someone who is not afraid to experiment and has a deep understanding of what truly drives user acquisition and engagement in today’s digital landscape. As Abdaal notes, the focus is on individuals who can “actually move the needle.”
“Our missing piece is a proper growth co-founder: double-digit equity, double-digit profit share from day one, high autonomy, fully remote, and a lot of distribution already in place.”
Abdaal concludes his post by inviting his network to recommend potential candidates, providing a link for interested individuals to learn more about the role and the company. This proactive approach highlights his commitment to finding the right partner to scale the venture.
“If someone came to mind while reading this, please could you send them this link?”
The search signifies a critical growth phase for the software studio, underscoring Abdaal’s strategic vision for expanding his impact in the digital productivity and personal development space.
📝 About This Content
This article is based on insights shared by Ali Abdaal on LinkedIn.
📅 Originally posted on May 20, 2026 | View original post on LinkedIn →