Alicia Teltz Shares Hybrid Approach to Website Building for Founders

In a recent LinkedIn post, Alicia Teltz discusses the common challenges founders face when building their own websites and introduces a potential solution she has been exploring. Teltz, who helps founders scale their businesses, humorously notes the irony of her own business lacking a website for nearly ten months. She highlights the traditional pain points associated with website creation: the high cost of hiring professionals, the time-consuming and often unsatisfactory DIY process, and the complexities of AI website builders that can lead to frustrating prompting loops.

The Founder’s Website Dilemma

Alicia Teltz points out that for many founders, building a website falls to the bottom of the priority list due to these perceived difficulties. She elaborates on the common options founders consider, each with its own set of drawbacks.

“Paying someone a small fortune.”

This option, as Teltz states, is often prohibitive for early-stage businesses. The alternative, building it oneself, frequently results in a product that doesn’t meet expectations.

“Spending hoooours building it yourself only for it to look like a half-hearted attempt.”

Teltz also addresses the emergence of AI website builders, which initially seemed promising. However, her experience, and likely that of many others, involved a cycle of generating, evaluating, and re-prompting without reaching a satisfactory outcome.

Exploring a Hybrid Solution with Wix Harmony

Teltz argues that founders need a method that allows for speed without sacrificing manual control. This need led her to experiment with Wix Harmony, a tool she describes as a “clever approach.” According to Teltz, Wix Harmony offers a hybrid workflow that combines the ease of AI with the necessary human oversight.

The Wix Harmony Workflow

The process, as outlined by Alicia Teltz, involves starting with an AI prompt to generate the initial site structure. Users can then manually tweak elements and use the AI assistant, Aria, to generate specific sections or features. This iterative process allows for flexibility and control.

“Instead of just AI, it’s a hybrid workflow: → Start with an AI prompt → Tweak things manually → Jump back to the AI assistant (Aria) to generate sections or features → Repeat”

Furthermore, Teltz highlights that essential backend components like hosting, security, and the Content Management System (CMS) are pre-integrated. This is a significant advantage, as she notes that founders often overlook these crucial aspects until a problem arises.

A Tool Worth Considering for Founders

In her post, Alicia Teltz shares a video demonstrating how she built her website using Wix Harmony. She concludes by recommending the tool for founders who, like her, have been procrastinating on website development due to the perceived complexities. She positions it as a viable option for those seeking to move forward without getting stuck in an “annoying AI prompting loop.”

Teltz encourages her audience to try the tool and share their thoughts, emphasizing its potential to streamline the website-building process for entrepreneurs.