In a recent LinkedIn post, Andrew Bolis discusses the significant challenges and inefficiencies currently plaguing User-Generated Content (UGC) production for advertisers, and introduces a new platform feature designed to address these issues.
Andrew Bolis highlights the common pitfalls that lead to ad campaign failures, suggesting that the product itself is rarely the culprit. Instead, he points to the inherent difficulties in scaling UGC production effectively.
“Ads rarely fail because of a bad product. ↳ They fail because UGC is slow, expensive, and exhausting to scale.”
The Bottlenecks in Traditional UGC Production
Andrew Bolis elaborates on the specific pain points that advertisers face when relying on traditional UGC methods. He outlines the substantial costs and time commitments involved, which often hinder rapid iteration and optimization.
Creator Costs and Delivery Times
According to Andrew Bolis, the current model involves creators charging significant fees for each video, often hundreds of dollars, and requiring several days to deliver the final product. This extended timeline can be a major impediment, especially when quick adjustments are needed based on initial ad performance.
Ineffective Ad Testing
Furthermore, Andrew Bolis points out the inefficiency of current testing methodologies. He argues that the process often leads to wasted expenditure without yielding actionable insights.
“‘Testing’ often means burning money to learn nothing.”
The cycle of hiring, briefing, and waiting for new UGC, only to repeat the process when an ad shows promise, is identified by Andrew Bolis as a significant momentum killer for ad campaigns. This is particularly problematic when a winning ad is discovered, as the subsequent need to re-engage creators and restart the production pipeline can delay scaling efforts.
Introducing MakeUGC’s Innovative Solution
Andrew Bolis then introduces a new feature from MakeUGC, which he claims is the first platform to offer a novel approach to UGC adaptation. Instead of commissioning entirely new content, this feature allows advertisers to repurpose existing, high-performing ads.
“Instead of buying new UGC every time, you adapt ads that are already working.”
The process, as described by Andrew Bolis, involves taking a proven ad and inputting it into the MakeUGC platform. The system then automatically recreates the ad’s structure while allowing for the integration of a new product. This method aims to preserve the effectiveness of the original ad’s hook, pacing, and persuasive elements, with only the branding being modified.
Benefits of the New Adaptation Feature
Andrew Bolis emphasizes the advantages of this streamlined approach, highlighting the elimination of traditional production hurdles. He states that this method bypasses the need for extensive filming, the hassle of managing creators, and the frustration of lengthy revision cycles.
“One winning UGC ad becomes multiple variations while the ad is still popular.”
By enabling the rapid creation of multiple variations from a single successful UGC ad, this new feature aims to maintain campaign momentum and capitalize on popular creative assets. Andrew Bolis suggests this fundamentally alters the landscape of advertising success, differentiating those who can adapt quickly from those who remain constrained by slow production cycles.
Andrew Bolis concludes by offering a guide on how to leverage this new MakeUGC feature to overcome UGC bottlenecks and replace outdated agency workflows. Interested parties are invited to comment “MakeUGC” on his original post to receive the guide.
📝 About This Content
This article is based on insights shared by Andrew Bolis on LinkedIn.
📅 Originally posted on December 9, 2025 | View original post on LinkedIn →