In a recent LinkedIn post, Ann Handley is actively seeking marketing professionals with demonstrable, practical applications of Artificial Intelligence (AI) for an upcoming online MarketingProfs program. Handley, a prominent figure in the marketing world, emphasized the need for actionable insights rather than theoretical discussions on AI.
The call for speakers highlights a specific demand from the MarketingProfs audience. Handley shared insights from her colleague, Jo Roberts, who noted a significant number of submissions, but a notable lack in crucial areas.
“But!” Jo says, in a very serious tone, “not enough in those three areas [social media, paid ad programs, ABM]. Our members are asking for them.”
This indicates a clear gap between the general conversation around AI and its concrete implementation within key marketing functions. Handley and Roberts are on the hunt for what they term “gems and use cases on ‘How to Do the Thing’ not just ‘Talk About Maybe How to Do the Thing.'”
The Search for “How-To” AI Expertise
The core of Handley’s appeal is the desire to equip marketers with tangible strategies they can implement immediately. As Ann Handley points out, the focus is on practical application:
“So Jo is looking for gems and use cases on ‘How to Do the Thing’ not just ‘Talk About Maybe How to Do the Thing.'”
This approach suggests a move beyond the hype surrounding AI, aiming to provide genuine value and utility to marketing professionals navigating the evolving landscape. The program seeks speakers who can offer “gem-cut use cases” that are specific and effective.
Targeted Areas for AI Application
Handley specifically called out three key areas where practical AI use cases are particularly desired:
- Social Media
- Paid Advertising Programs
- Account-Based Marketing (ABM)
According to Ann Handley, while many may be discussing AI’s potential, fewer are demonstrating its real-world impact in these critical domains. The urgency is palpable, with a deadline for submissions set for the end of Wednesday, April 8.
Handley also added a touch of humor and relatability, referencing the comfort of remote work in her post:
“Do you also like money? But you really don’t want to have to put on hard pants? Excellent. We should talk.”
This lighthearted approach underscores the desire for speakers who can deliver valuable content while embracing a flexible, modern work environment. Ultimately, Handley’s LinkedIn post serves as a direct invitation to experts eager to share their knowledge and contribute to the practical understanding of AI in marketing.
As Ann Handley concludes, the opportunity is for individuals to “teach smart, curious marketers useful things. Also get paid. Also be admired.” The call to action is clear: submit your practical AI use cases and potentially become a featured speaker, sharing your expertise with a highly engaged audience.
📝 About This Content
This article is based on insights shared by Ann Handley on LinkedIn.
📅 Originally posted on April 2, 2026 | View original post on LinkedIn →