Artur Perrella Glukhovskyy Challenges Notion of ‘Quality’ Time Spent on LinkedIn Posts

In a recent LinkedIn post, Artur Perrella Glukhovskyy challenges a common misconception among content creators, particularly founders, regarding the time invested in crafting social media posts. He argues that spending excessive time on a single post, often upwards of 75 minutes, does not necessarily equate to higher quality but can instead indicate a lack of clarity on the message itself.

Artur Perrella GlGlukhovskyy observes this phenomenon frequently in his work with new founders, describing a process of meticulous, yet ultimately unproductive, refinement. He notes:

“They sit down to write a quote post. They rewrite it 7 times. Change a word here, a comma there. Stare at the screen for 20 minutes, deciding if it sounds ‘profound enough.'”

This extensive editing, he suggests, is a sign of indecision rather than dedication to excellence. Artur Perrella Glukhovskyy draws on his three years of experience on the platform to assert that true quality in content is measured by its usefulness, not by the hours spent polishing it.

Rethinking Content Quality: Usefulness Over Time

Artur Perrella Glukhovskyy posits that the perceived value of a piece of content should be evaluated by its impact and helpfulness to the audience, rather than the creator’s effort. He shares his own experience:

“I have some posts I wrote in 25 minutes that perform better than the ones I agonize over for an hour.”

This disparity, according to Artur Perrella Glukhovskyy, stems from a fundamental understanding of the message. When a creator knows precisely what they intend to communicate, the writing process becomes efficient. Conversely, when the core message is unclear, the extended time is often spent on superficial edits of a fundamentally weak or non-existent idea.

Identifying the Root Cause: Lack of a Clear Opinion

The core issue, Artur Perrella Glukhovskyy argues, is often a lack of a distinct viewpoint or a well-defined message. This leads to the indecisiveness and over-editing he frequently witnesses. To combat this, he offers actionable advice for creators:

• Be helpful to your audience.
• Do not be overly concerned with potential judgment, as achieving visibility on social media is inherently challenging.
• Encourage engagement by posing a question at the end of the post to trigger a conversation.

Artur Perrella Glukhovskyy emphasizes that if a creator finds themselves spending an inordinate amount of time on a single post, they must first address this underlying lack of clarity or opinion.

Strategies for Effective Content Creation

To facilitate clearer and more effective content creation, Artur Perrella Glukhovskyy suggests focusing on identifying genuine audience pain points. He even points to external resources, such as Reddit, as valuable tools for uncovering these issues. He elaborates on this by stating:

“When I don’t, I’m just polishing a message that shouldn’t exist in the first place.”

This highlights the importance of having a solid foundation for content – a real problem or question that resonates with the intended audience. By focusing on providing value and sparking discussion, creators can move away from time-consuming, low-impact content towards more meaningful engagement.

Artur Perrella Glukhovskyy concludes by inviting reader interaction on the topic and offers further resources for those looking to improve their LinkedIn growth strategies, underscoring his commitment to sharing practical insights based on his platform experience.