Assessing AI Maturity: Adrian Swinscoe Highlights Crescendo’s New Model

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Adrian Swinscoe

LinkedIn Author

Customer service and customer experience strategy expert | Aspirant Punk | Keynote Speaker | Workshop Leader | Author | Punk CX | Helping companies make their customer service and experience stand out!

In a recent LinkedIn post, Adrian Swinscoe delves into the complexities of assessing an organization’s Artificial Intelligence (AI) maturity. Swinscoe highlights a new AI Maturity Model developed by Crescendo, offering it as a tool for businesses seeking to understand their current standing in AI adoption and capability.

Swinscoe opens by posing a direct question to his audience, acknowledging the inherent difficulty in self-assessment:

If you were to assess your organisation’s AI maturity what would you say? Not an easy question to answer, right?

This rhetorical question, as Swinscoe points out, immediately frames the challenge many businesses face. The rapid evolution and integration of AI technologies often leave organizations struggling to quantify their progress and identify areas for improvement.

The Need for a Structured Approach to AI Maturity

Adrian Swinscoe emphasizes that understanding AI maturity is not merely an academic exercise but a practical necessity for businesses aiming to leverage AI effectively. In his post, he introduces Crescendo’s AI Maturity Model as a potential solution to this common organizational hurdle.

As Swinscoe notes, the developers at Crescendo were proactive in sharing their work:

Well, the folks at Crescendo have put together an AI Maturity Model to help with that and were kind enough to give me an early look.

This collaboration, Swinscoe suggests, provides a valuable resource for the broader business community. The model aims to provide a framework, allowing companies to benchmark themselves against defined stages of AI development and implementation.

Leveraging the AI Maturity Model for Strategic Advantage

Adrian Swinscoe encourages his network to engage with the model, framing it as an opportunity for growth and strategic planning. The core benefit, according to Swinscoe’s sharing of Crescendo’s work, lies in its ability to offer clarity and direction.

He concludes his post with a clear call to action:

Check it out and see where your organisation sits within their maturity model 🙂

In Swinscoe’s view, this model serves as a practical guide, enabling leaders to move beyond vague notions of AI adoption to concrete assessments. By understanding their current AI maturity level, organizations can better strategize future investments, talent development, and technology implementation to achieve their business objectives.

The insights shared by Adrian Swinscoe underscore the growing importance of structured frameworks in navigating the complex landscape of AI. The Crescendo AI Maturity Model, as presented, offers a tangible tool for businesses looking to enhance their AI capabilities and maintain a competitive edge in an increasingly data-driven world.

📝 About This Content

This article is based on insights shared by Adrian Swinscoe on LinkedIn.

📅 Originally posted on February 11, 2026 | View original post on LinkedIn →