For keeping me in a good shape. Yet, sometimes when I’m on low energy – I hate this part. But I’m still grateful.
We help B2B business owners to build relationships with the most valuable prospects.
I wish they would understand the power of marketing. A lot of my prospects would like to make a jump to lead generation without doing some marketing homework like identifying their USP, understanding ICP and so much more. Yet, having this information is one of the crucial elements of any campaign and a big part of its results rely exactly on it.
Sooner rather than later AI will be able to set-up PPC campaigns even better than humans do. This is a matter of time when such technology will be shifted to other types of campaigns like email marketing, SEO and so much more. Marketer’s jobs will be shifted dramatically. Right now the biggest hope of marketers is that AI won’t be able to replace the creativity part, but who knows?
This one is easy for me. I used to do my best in terms of planning the business and making sure I can eliminate the risks and predict the future of the growth. However, what I missed was the fact that such a planning at the very beginning is not necessary as there are much more variables that most of us can predict. That’s why focusing on quick, efficient tactical moves aligned with the direction you want to go are much more important at the start. The next important step would be understanding the time when you need to switch focus to building and sticking to the strategy.
COVID pushed the world into digitalization and finally, many businesses understood that they need to take some action on the internet. I don’t see this trend going anywhere down. Now, as demand is growing, it will become more lucrative for professionals to work in this market. It means more companies competing and coming with new solutions to win, both for themselves and for their clients. This will inevitably drive the industry to the next level.
I work in the digital marketing field and I believe that many think that marketing won’t be replaced by machines. Yet, I think the opposite is true and there will be a very little space where human will do a better job than a machine. There is a clear algorithm behind most successful marketing campaigns and the more you work in marketing the more you see its pattern.