In a recent LinkedIn post, Bettina Briz discusses a remarkable achievement by Wavelink, a company she has advised and invested in for nine months. Briz highlights how Wavelink leveraged its AI agent, WAVY, to secure an unprecedented 13 million views with a Cost Per Mille (CPM) of just $0.68, all within 72 hours, using a single prompt.
“One prompt. 10 creators. 13 million views. $0.68 CPM. All under 72 hours. That’s what Wavelink just did.”
Briz elaborates on the sophisticated process WAVY undertook, emphasizing the AI’s capability to manage the entire influencer marketing campaign from start to finish. This included scanning an enormous database of creator profiles, identifying the top 10 performers for the campaign, negotiating rates, providing feedback on video drafts, and handling payments. This end-to-end automation, Briz points out, bypasses traditional marketing bottlenecks.
AI Agent’s Efficiency in Creator Marketing
The efficiency demonstrated by Wavelink, as detailed by Briz, stands in stark contrast to conventional influencer marketing practices. She notes the absence of a dedicated marketing team or agency, and the elimination of lengthy negotiation periods. This streamlined approach allowed Wavelink to achieve a CPM that is a fraction of the industry average, which typically ranges from $10–$25, and can even exceed $50 for premium placements.
“Wavelink is building the prediction layer for the creator economy, helping BRANDS and CREATORS understand what’s likely to work before content goes live or budget gets spent. PREDICTING ATTENTION. Imagine that. At a fraction of the cost, the time, the workflow.”
According to Briz, Wavelink’s core innovation lies in its ability to predict attention, a crucial factor in the burgeoning creator economy. This predictive capability, powered by AI, aims to equip both brands and creators with insights into content performance before significant resources are committed.
Spotlighting Young Entrepreneurial Talent
Beyond the Wavelink case study, Briz also uses the post to celebrate the success of young entrepreneurs, specifically mentioning Colin Cimino, the founder of another company, Hubble. Briz recounts how Cimino, operating from his dorm room, successfully secured pre-seed funding for his third startup. She expresses admiration for his execution and the power of his AI platform.
“Dear Colin – so proud of how far you’ve brought this in 2026 alone. 3 man team. Respect. So powerful your AI platform AND your reach. The proof is in the CPM you’re easily delivering. Keep executing the WOW. Big toast for you.”
Briz emphasizes that Cimino’s success, particularly the impressive CPMs he is delivering, serves as proof that emerging talent can achieve significant results. She credits her own due diligence process, facilitated by Hubble calls, for enabling her to identify and invest in promising ventures like this.
Investor Perspective on Innovation
As an investor, Briz frames these achievements as validation of her investment strategy, which focuses on companies at the forefront of technological innovation. The success of Wavelink and the entrepreneurial drive of individuals like Colin Cimino exemplify the transformative potential of AI and the evolving landscape of the creator economy, as highlighted in her post.
📝 About This Content
This article is based on insights shared by Bettina Briz on LinkedIn.
📅 Originally posted on September 9, 2026 | View original post on LinkedIn →