In a recent LinkedIn post, Dickie Bush 🚢 explores the fundamental differences between investing in oneself and investing in traditional assets, offering a nuanced perspective on risk and return. Bush 🚢 emphasizes that the core distinction lies in the level of control an individual has over the outcome.
He highlights the common advice to “bet on yourself,” explaining that this typically refers to taking calculated risks where the individual can directly influence the results. This contrasts with the principle of “diversification,” which encourages spreading investments across various assets to mitigate the impact of any single underperforming investment.
“When you invest in yourself, or your business, you have a direct impact on the potential return. When you invest in other assets, you have no direct impact on the potential return.”
Bush 5harks that there is no universally correct answer regarding the optimal allocation between self-investment and other asset classes, nor is there a single right approach to risk management within these categories. He illustrates this point by outlining various scenarios, from taking extreme risks by solely investing in oneself or external companies, to adopting a low-risk approach in all investment avenues, or even a hybrid strategy combining high personal risk with low-risk external investments.
Understanding Investment Allocation
The author clarifies that a comprehensive discussion on portfolio allocation is beyond the scope of his post. Instead, his primary aim is to foster an understanding that every dollar is actively working as an investment, and it is crucial to comprehend the associated risks and potential returns for each.
“I’m here to help you understand that every dollar you have is currently at work in some kind of investment. And it’s worth your time to understand the risks & potential return of each.”
Bush 🚢 then pivots to a specific, low-risk, high-potential-return investment opportunity: writing on the internet. He posits that this activity costs nothing and has been instrumental in his own success, enabling him to build a significant side hustle income while maintaining a full-time job.
The Power of Content Creation
According to Dickie Bush 🚢, the act of creating content, particularly through writing, represents a unique investment. He points to his own experience as evidence, suggesting that consistent writing can lead to substantial financial rewards and audience building.
“Want a risk-free investment with massive potential upside? Start writing on the Internet. It costs $0 and it’s how I built a $20,000/mo side hustle.”
To support this, he mentions a comprehensive guide he has created, detailing strategies for establishing a daily writing habit, achieving viral reach on platforms like LinkedIn, and cultivating an audience that converts into customers. This guide, he notes, was developed alongside his full-time employment.
📝 About This Content
This article is based on insights shared by Dickie Bush 🚢 on LinkedIn.
📅 Originally posted on September 4, 2026 | View original post on LinkedIn →