Beyond Activity: Jessie Van Breugel on Building a Client-Signing System on LinkedIn

In a recent LinkedIn post, jessie van breugel challenges the common assumption that more activity on the platform is the key to business growth. Instead, van breugel argues that many businesses are seeking a more robust and reliable system for converting LinkedIn presence into tangible client acquisition, without it consuming their entire workday.

The core of van breugel’s message suggests that the pursuit of mere ‘LinkedIn activity’ is often a misdirection. The real goal, according to the post, is to establish LinkedIn as a consistent source of clients. Van breugel highlights a pattern observed in those who engage their services, indicating they are not looking for a superficial strategy but a functional system.

“You probably don’t need more LinkedIn activity.”

This assertion sets the stage for a deeper dive into what van breugel’s ‘Install’ service aims to achieve. The focus is on building a system that works backward from a single outcome: acquiring clients. This involves not just content improvement, but also refining offers and the initial approach to conversations.

From Reach to Relationships: The Client Acquisition Focus

Van breugel directly addresses the common question of whether the approach leads to actual client signings or just increased visibility. The emphasis is firmly on the former. As van breugel notes, the objective is not ‘reach for the sake of reach,’ but rather ensuring the ‘right people’ become aware of, trust, and engage in conversations that lead to becoming clients.

This client-centric approach, according to van breugel, may involve adjustments to content, offers, or the methods used to initiate and follow up on conversations. The underlying principle is that every element of the system should be geared towards conversion, not just engagement metrics.

Demystifying Implementation: Less Work, More System

A significant concern for many business owners is the amount of personal effort required to maintain a LinkedIn client acquisition strategy. Van breugel tackles this head-on, dispelling the notion that clients will be handed a complex system to implement themselves.

“The whole point of the Install is to remove as much thinking, building and manual work from your plate as possible.”

Van breugel argues that business owners should not need to become full-time content strategists, copywriters, or prospectors. The ‘Install’ is designed to alleviate this burden, requiring only about four hours per week once operational. This is a crucial point for leaders who are already time-strapped.

Addressing Weaknesses and Customization

The post also addresses the common fear of not being naturally skilled in content creation, direct messaging, or sales. Van breugel reassures readers that a successful client acquisition system should not rely on exceptional abilities in these areas.

“A good client acquisition system shouldn’t depend on you suddenly becoming a world-class creator or closer.”

Instead, van breugel explains, the system should provide structure and compensate for individual weaknesses. Furthermore, van breugel stresses the importance of customization, stating that a generic playbook is ineffective. The ‘Install’ process involves building a system tailored to the specific business, recognizing that a consultant selling high-ticket advisory services requires a different approach than someone selling a lower-priced service.

Timelines and Predictability

Finally, van breugel outlines the expected timelines for the ‘Install’ process. A live pipeline is established within seven days, the full system is built in 30 days, and the aim is to secure the first client within 90 days. The average time to the first client, across existing installs, is around seven weeks. The ultimate goal, as van breugel concludes, is to make client acquisition from LinkedIn less about luck and more about a predictable, well-defined system.