In a recent LinkedIn post, Neil Patel shifts the focus from the dominant narrative around ChatGPT to the rapidly emerging influence of Meta AI. Patel, a prominent figure in digital marketing and SEO, draws attention to the user statistics of various large language models (LLMs), suggesting that businesses should broaden their optimization strategies beyond just OpenAI’s widely discussed tool.
Meta AI’s Surging User Base
Patel’s analysis centers on the active user numbers of leading LLMs, pointing out that Meta AI is not far behind ChatGPT in terms of popularity. He emphasizes the significant user base that Meta commands, which can be leveraged to direct traffic towards their AI offerings. As Neil Patel notes:
Everyone talks about ChatGPT because it has the most monthly active users, but no one really talks about Meta AI.
This observation suggests a potential blind spot for marketers and businesses heavily focused on ChatGPT. Patel’s insight implies that the perceived dominance of ChatGPT might be overshadowing other significant players with substantial reach.
The Power of Existing User Networks
A key argument presented by Patel is the inherent advantage that large tech companies like Meta and Google possess due to their vast existing user ecosystems. These companies can more easily integrate and promote their AI tools to billions of users already engaged with their platforms. According to Neil Patel:
Meta is really close behind ChatGPT. And Gemini is growing fast.
Patel further elaborates on this point, explaining the strategic advantage these tech giants hold:
Of course, not all users use each platform in the same way, but Meta and Google have such large user bases that it’s easy for them to direct a portion of their traffic to whatever they want.
This strategic advantage allows Meta and Google to rapidly scale the adoption of their AI technologies by tapping into their existing user communities. It’s a powerful mechanism for growth that goes beyond the organic appeal of the AI model itself.
Rethinking AI Optimization Strategies
The core message from Neil Patel’s post is a call for a more diversified approach to AI strategy and optimization. He urges businesses not to solely concentrate their efforts on ChatGPT, but to also consider the growing impact and potential of alternatives like Meta AI and Google’s Gemini.
Implications for Marketers
Patel’s analysis has significant implications for digital marketing and SEO professionals. As AI tools become more integrated into daily online activities, understanding the landscape of LLM adoption is crucial. Businesses that overlook the growth of platforms like Meta AI might miss out on key opportunities to connect with audiences where they are increasingly spending their time.
In conclusion, Neil Patel’s LinkedIn post serves as a timely reminder that the AI landscape is dynamic and competitive. His insights encourage a broader perspective, prompting a re-evaluation of optimization efforts to encompass the full spectrum of influential AI platforms.
📝 About This Content
This article is based on insights shared by Neil Patel on LinkedIn.
📅 Originally posted on April 7, 2026 | View original post on LinkedIn →