Beyond Content: Jessie Van Breugel on Finding Growth Through Existing Clients and Implementation

In a recent LinkedIn post, jessie van breugel shares a compelling case study of how their business achieved significant client growth without resorting to extensive rebuilding or increased content output. Van Breugel highlights a strategic shift focused on existing clients and the power of implementation as key drivers of success.

The core of Van Breugel’s strategy, as detailed in the post, revolves around two primary adjustments. The first involves a deeper dive into the existing client base to identify unmet needs and untapped skills within their own service offerings. Van Breugel explains the process:

“We did 2 simple things: One — we looked at our existing client base and got creative. What else can we actually help them with? What skills do we have that we weren’t putting on the table? We started making offers daily, stopped being precious about getting every one right, and watched what people actually bought.”

This approach, according to Van Breugel, emphasizes agility and market responsiveness over rigid adherence to pre-defined offers. By actively seeking out additional ways to serve current clients and iterating on offers based on actual sales, the business was able to unlock new revenue streams.

The Primacy of Implementation in the Information Age

The second, and arguably more significant, adjustment discussed by Van Breugel is a strong pivot towards implementation services. Van Breugel argues that in today’s saturated information landscape, the value proposition has fundamentally shifted.

Van Breugel elaborates on this shift:

“Information is basically free now. Everyone has access to the same playbooks, the same frameworks, the same AI tools. The value isn’t in knowing what to do anymore. It’s in the actual installation. Doing it for people. Building it inside their business.”

This perspective suggests that while knowledge and strategy are readily available, the true differentiator for businesses lies in their ability to execute and integrate these strategies effectively within a client’s operations. Van Breugel frames this as the new frontier of business value, one that many competitors have yet to fully embrace.

Identifying Breakthroughs Through Specific Adjustments

Van Breugel encourages other business leaders to consider their own strategies, suggesting that prolonged efforts with the same target audience, offer, and channel might be nearing a turning point. Instead of a complete overhaul, Van Breugel advocates for identifying and implementing a few targeted adjustments.

As Van Breugel notes:

“If you’ve been pushing in the same direction for 6-12 months — same ICP, same offer, same channel — you’re probably way closer to a breakthrough than you think. You don’t need a complete rebuild. You need a few specific adjustments most people are too impatient to find.”

This insight positions Van Breugel’s approach as one that prioritizes strategic refinement over radical change, emphasizing that patience and precision in identifying the right adjustments can yield substantial results. The post concludes with a direct call to action, offering to personally install LinkedIn systems for clients, underscoring the belief in the power of hands-on implementation.