In a recent LinkedIn post, jessie van breugel 🟣 discusses the limitations of current AI tools for content creation and introduces a new approach for service providers seeking to develop effective LinkedIn strategies. Van Breugel argues that while AI, specifically mentioning Claude as a top contender, can be powerful, its effectiveness is hampered by users who rely on generic prompts, leading to uninspired and undifferentiated content.
The Pitfall of Generic AI Prompts
Van Breugel highlights a common scenario where coaches and consultants use AI to generate LinkedIn posts, only to find the output indistinguishable from others. The core issue, according to Van Breugel, is not the AI model itself, but the user’s inability to formulate specific, insightful questions. This leads to a cycle of generic inputs yielding generic results.
“Every week I see coaches and consultants typing ‘write me a LinkedIn post’ into AI and wondering why the output sounds like everyone else.”
This observation underscores a critical gap in how many professionals are attempting to leverage AI for their social media presence. Van Breugel emphasizes that the true power of AI lies not in its ability to write, but in its capacity to assist strategic thinking when guided by the right questions.
A Strategist on Demand: Van Breugel’s Solution
To address this problem, Van Breugel has developed a tool designed to act as a strategic partner. Unlike traditional AI interfaces that require users to craft prompts, this tool is built to ask the user targeted questions. This interactive approach aims to elicit the specific information needed to generate a tailored LinkedIn strategy.
Data-Driven and Personalized Strategy
Van Breugel states that the tool is built upon a foundation of significant experience and data, referencing its development using a system behind 93,000+ followers and $2.5M+ in client revenue. The tool’s strategy is informed by data from 172 real applicants and over 100 clients, ensuring its recommendations are grounded in practical success.
“Asks about your niche, your offer, and your biggest bottleneck”
The system aims to provide a step-by-step strategy covering positioning, content creation, and direct messaging. Van Breugel positions this as a way to have a “strategist on demand” that runs directly within Claude.
The Importance of Specificity in AI Engagement
Van Breugel’s post serves as a call to action for professionals to rethink their approach to AI. Instead of passively receiving content, the emphasis is on actively engaging with AI by providing it with the necessary context and direction. This requires a deeper understanding of one’s own business, target audience, and strategic goals.
“The problem isn’t Claude. It’s that you don’t know which questions to ask.”
By developing a tool that facilitates this deeper engagement, Van Breugel aims to empower service providers to move beyond generic AI outputs and create LinkedIn strategies that are truly effective and reflective of their unique value proposition. The post concludes with an invitation for users to comment “TOOL” to gain access to this new system, suggesting a practical demonstration of the principles discussed.
“So I built something that thinks with you: … Gives you a step-by-step strategy for positioning, content, and DMs”
Van Breugel’s insights suggest a shift in how AI should be viewed and utilized in professional contexts – not as a replacement for strategic thinking, but as a powerful amplifier when guided by thoughtful inquiry.
📝 About This Content
This article is based on insights shared by jessie van breugel 🟣 on LinkedIn.
📅 Originally posted on March 11, 2026 | View original post on LinkedIn →