In a recent LinkedIn post, Ligia Chacón Hernández shares a personal realization about the true metrics of success on social media, shifting the focus from superficial reach to genuine relationship-building.
Hernández recounts an experience where one of her posts achieved rapid visibility, garnering thousands of views in a short period. However, a subsequent post, while not reaching as many people, sparked deeper engagement and impact.
“The first post gave me visibility. The second one built relationships.”
This contrast led Hernández to re-evaluate her definition of success online. She explains that while high view counts might capture attention, they don’t necessarily translate into meaningful connections or lasting business impact.
Redefining Social Media Success
Ligia Chacón Hernández argues that the traditional emphasis on maximizing reach can be a misleading indicator of effectiveness. In her view, the true value lies in the quality of engagement and the trust fostered with an audience.
From Visibility to Value
According to Hernández, the posts that resonated most deeply were those that prompted personal messages, shares with colleagues, and tangible business changes for readers. This suggests that content that provides genuine value and sparks action is more impactful than content that merely goes viral.
She highlights this shift in perspective:
“Since then, I’ve stopped measuring success by how quickly my audience grows. I measure it by how many people come back, engage in meaningful conversations, and trust me enough to keep learning with me.”
This approach emphasizes cultivating a loyal community that engages consistently and trusts the shared insights. Hernández posits that this deeper level of connection is more sustainable and ultimately more beneficial for long-term professional goals.
The Power of Trust in Professional Networks
Ligia Chacón Hernández emphasizes that building trust is paramount in professional networking platforms like LinkedIn. While metrics like views and likes are easily tracked, they don’t always reflect the true influence or impact of a post.
As Hernández points out:
“Because numbers can attract attention. Trust creates lasting impact.”
This sentiment underscores the importance of authenticity and consistent value delivery. By prioritizing relationship-building, professionals can foster a more engaged and loyal following that translates into tangible business outcomes. Hernández’s insights challenge the common obsession with vanity metrics, advocating instead for a more human-centric approach to social media strategy.
Her concluding question to her audience, “What do you measure most on social media, reach or relationships?” invites further reflection on these critical aspects of online engagement.
📝 About This Content
This article is based on insights shared by Ligia Chacón Hernández on LinkedIn.
📅 Originally posted on July 17, 2026 | View original post on LinkedIn →