In a recent LinkedIn post, Nithin Kamath, founder of Zerodha, discusses the critical role of timely information in market price movements and introduces a new feature designed to level the playing field for investors. Kamath highlights the persistent challenge of discerning what truly matters amidst an overwhelming flow of data, even in an era of abundant information.
As Nithin Kamath notes:
“Access to information is what drives prices in markets. While there’s no shortage of information today, the real challenge is figuring out what actually matters and getting it in time.”
The Information Asymmetry in Markets
Kamath elaborates on how market participants react to material information, such as exchange filings and earnings reports. He points out the significant speed advantage institutional investors and high-frequency trading desks possess. These entities can process and act on newly published filings within milliseconds.
According to Nithin Kamath, this creates a disadvantage for retail investors:
“Institutions and high-frequency trading desks scan exchange filings the moment they’re published and act within milliseconds. Retail investors usually find out much later—by then, the price has often already moved.”
This disparity means that by the time many individual investors become aware of significant news, the market has already incorporated that information into stock prices, limiting the opportunity for a sensible reaction.
Introducing Tijori Alerts: Real-Time Information via WhatsApp
To address this information gap, Kamath announced the launch of a new WhatsApp alerts feature by Tijori. This tool is designed to deliver critical market information directly to users in near real-time.
Kamath explains the functionality:
“The moment something is published, it’s summarised using AI and sent to you on WhatsApp within seconds.”
The service tracks a wide array of crucial data points, including exchange filings, earnings releases, management guidance, verified company tweets, and any other information that could materially impact a stock’s valuation. By leveraging AI for summarization, Tijori aims to make this information easily digestible and actionable.
Benefits for Different Investor Types
Kamath outlines the specific advantages this feature offers to various users. For active traders, it means gaining access to essential filings during market hours, potentially before traditional news outlets disseminate the information. This speed can be crucial for making timely trading decisions.
For long-term investors, the tool offers a streamlined approach to staying informed. Instead of constantly searching for news across multiple platforms or relying on potentially volatile social media commentary, investors can receive curated updates on the stocks they follow.
Furthermore, Kamath suggests the utility extends beyond active trading and investing. He highlights its value for individuals working in companies, running businesses, or even those new to investing, as a way to monitor competitors or key players within a specific sector. By following relevant companies, users can stay abreast of their competitors’ significant announcements and strategic actions in real-time.
Kamath concludes by providing instructions on how to enable these alerts, directing users to the Tijori Alerts website or the Kite Fundamentals widget.
📝 About This Content
This article is based on insights shared by Nithin Kamath on LinkedIn.
📅 Originally posted on January 23, 2026 | View original post on LinkedIn →