In a recent LinkedIn post, Nithin Kamath, founder of Zerodha, discusses the critical role of timely information in market dynamics and introduces a new feature aimed at leveling the playing field for investors. Kamath highlights the perennial challenge in financial markets: not a lack of data, but the difficulty in discerning what truly matters and accessing it promptly.
As Nithin Kamath points out:
“Access to information is what drives prices in markets. While there’s no shortage of information today, the real challenge is figuring out what actually matters and getting it in time.”
Kamath elaborates on how market prices react almost instantaneously to significant news, such as exchange filings and earnings reports. He contrasts the speed at which institutional investors and high-frequency trading desks operate—often acting within milliseconds of a filing—with the delayed access typically experienced by retail investors. This disparity, he suggests, can leave individual traders at a disadvantage.
The Speed Advantage in Trading
The core of Kamath’s argument revolves around the concept of information latency. He explains that the efficiency of markets is directly tied to how quickly material information is disseminated and acted upon. For sophisticated market participants, the ability to process and react to data in near real-time is a significant competitive edge.
Nithin Kamath emphasizes this point, stating:
“Institutions and high-frequency trading desks scan exchange filings the moment they’re published and act within milliseconds. Retail investors usually find out much later—by then, the price has often already moved.”
This highlights a fundamental asymmetry in the market, where access to information and the speed of processing it can dictate outcomes. Kamath’s post suggests that closing this gap is crucial for fostering a more equitable investment environment.
Introducing Tijori’s WhatsApp Alerts
To address this information gap, Kamath announces the launch of a new WhatsApp alerts feature by Tijori, a platform he is associated with. This feature is designed to deliver summarized, critical information directly to users within seconds of its publication.
According to Nithin Kamath, the service tracks a comprehensive range of market-moving events:
“It tracks exchange filings, earnings releases, conference calls, management guidance, verified company tweets, and anything that could materially impact a stock.”
The AI-powered summarization aims to make complex financial data easily digestible, providing traders and investors with actionable insights without requiring them to constantly monitor various sources. Kamath believes this tool can democratize access to crucial market intelligence.
Benefits for Traders and Investors
Kamath outlines several key benefits of the new alert system. For active traders, it means receiving critical filing information during market hours, potentially before it gains widespread media attention. This allows for more informed and timely trading decisions.
For long-term investors, the feature offers a streamlined approach to staying updated. Instead of sifting through news feeds or social media for every stock, investors can rely on concise alerts for significant developments. As Nithin Kamath puts it:
“For investors, it’s a simpler way to stay informed without having to search for news for each stock or rely on social media commentary.”
Furthermore, Kamath suggests the utility extends beyond active market participants. Business professionals and entrepreneurs can use the service to monitor competitors by tracking key announcements and actions within their sector, providing real-time competitive intelligence.
Accessibility and Implementation
The Tijori Alerts feature is accessible via the Tijori Alerts website or directly through the Kite Fundamentals widget. Kamath encourages users to enable these alerts to stay ahead of market movements and gain a clearer understanding of factors influencing stock prices.
📝 About This Content
This article is based on insights shared by Nithin Kamath on LinkedIn.
📅 Originally posted on January 23, 2026 | View original post on LinkedIn →