In a recent LinkedIn post, Lara Acosta offers a contrarian perspective on navigating the current wave of corporate layoffs, urging professionals to consider building their own employment rather than solely relying on traditional job applications. Acosta’s message comes at a time when significant job losses are being reported, and she directly addresses those impacted by these workforce reductions.
Acosta challenges the conventional advice given to those facing job displacement. Instead of immediately updating a resume and applying to hundreds of jobs, she proposes a more entrepreneurial approach. As Acosta states:
“Don’t update your cv. Don’t quick apply to 100s of jobs. Build your own job using LinkedIn.”
Leveraging Existing Skills for Entrepreneurship
A core tenet of Acosta’s strategy is the underutilization of valuable skills acquired in previous roles. She argues that the expertise gained by professionals is often highly valued in the market, and that individuals can monetize these skills by offering services. According to Acosta, the skills built in a last job are in demand, with potential for high hourly rates.
Acosta outlines a clear, step-by-step process for individuals to begin this journey, emphasizing the power of LinkedIn as a platform. The steps include:
- Talking about your skill
- Showing people they need it
- Writing about it on LinkedIn
- Getting people interested in your content
- Offering 1-hour consultations for free
- Charging for them after a few free ones
- Packaging that into a done-for-you service
The “Just Start” Philosophy
Acosta advocates for immediate action, dismissing the need for elaborate setups like a website or overthinking the ‘right’ way to begin. Her philosophy is one of pragmatic execution. In her words:
“Forget about a website. Forget about what’s ‘right’. Just. Start.”
She frames the potential outcomes in a way that minimizes perceived risk. Acosta points out that the worst-case scenario is simply returning to the job application process, while the best-case scenario is the creation of a lucrative one-person business, potentially generating $10,000 per month.
A 21-Day Action Plan
To further facilitate this transition, Acosta offers a practical tool: a collection of 21 posts designed to help individuals get started on LinkedIn. She encourages a commitment of 21 days to implement this strategy. Acosta believes this focused period can be transformative, moving individuals from a position of layoff uncertainty to one of entrepreneurial control.
Acosta’s advice is a direct response to the anxieties many feel during periods of economic downturn and workforce restructuring. By reframing job loss as an opportunity for self-employment and leveraging the visibility of platforms like LinkedIn, she provides a actionable alternative to the often-discouraging traditional job search.
“The best thing? You build a $10k/mo one person biz.”
Her approach emphasizes self-reliance and the direct monetization of professional expertise, offering a pathway for individuals to create their own career security in an unpredictable market.
📝 About This Content
This article is based on insights shared by Lara Acosta on LinkedIn.
📅 Originally posted on May 27, 2026 | View original post on LinkedIn →