In a recent LinkedIn post, jessie van breugel 🟣 shares candid reflections on building a successful business, emphasizing that true long-term viability hinges on personal alignment with the business model rather than the mere adoption of popular strategies. Van Breugel 🟣, who has built a multi-six-figure business, reveals a personal struggle with the role despite outward success, stemming from a misalignment with the chosen business model.
Van Breugel 🟣 highlights the wide array of strategies that can lead to significant business growth, noting that many approaches can be effective if implemented correctly. “I know people scaling to 7- and 8-figures using: → DMs only → sales calls → organic content → paid advertising → setters & closers → fancy VSL funnels → simple Google Docs,” the post states. However, Van Breugel 🟣 cautions that the efficacy of a strategy is secondary to its suitability for the individual business owner.
The Myth of the Universal Strategy
A core argument presented by Van Breugel 🟣 is that the success of a business strategy is often less about the strategy itself and more about the founder’s connection to it. “Nearly every strategy works. It doesn’t matter,” Van Breugel 🟣 asserts, pushing back against the notion that there is a single, universally applicable path to business success. The post suggests that many entrepreneurs inherit business models or adopt popular strategies without critically assessing whether these align with their personal goals and working style.
Van Breugel 🟣 elaborates on this point, explaining that the critical factor is identifying what works for the individual. “You want to figure out what works for YOU. This one lesson took me way too long to learn,” the post reads. This self-discovery process involves introspection about the desired nature of the business, rather than conforming to external perceptions of what constitutes a successful or ‘cool’ business.
“Most people don’t choose a business model. They inherit one from whoever they’re watching.”
Finding Your Aligned Business Model
The emphasis on personal alignment leads to a practical recommendation from Van Breugel 🟣: seek out and learn from individuals who have built businesses that resonate with your aspirations. “So go out and find the people who have a business like that. Study their content, reach out to them and work with them,” Van Breugel 🟣 advises. This proactive approach to learning and mentorship is presented as a way to gain insights into models that are not just profitable, but also personally fulfilling.
According to Van Breugel 🟣, this alignment is not a mere preference but a fundamental requirement for sustained effort and resilience. “Being aligned is not optional. It’s literally the thing that makes you push through hard times,” the post emphasizes. This suggests that passion and commitment, fueled by a genuine connection to one’s work, are the true drivers of overcoming entrepreneurial challenges.
“It’s simple: Nearly every strategy works. It doesn’t matter.”
Van Breugel 🟣 concludes by sharing a personal anecdote about choosing inbound marketing not due to its popularity, but because it aligned with their preferred working style, specifically mentioning a shift away from aggressive playbooks towards a model built around DMs and landing pages. This reinforces the central theme that authenticity and personal fit are paramount in building a business that is both successful and sustainable for the founder.
📝 About This Content
This article is based on insights shared by jessie van breugel 🟣 on LinkedIn.
📅 Originally posted on December 18, 2025 | View original post on LinkedIn →