In a recent LinkedIn post, Choo Ann NGOH discusses a perplexing trend: a significant drop in personal post impressions while engagement on comments appears to be thriving, suggesting a complex and perhaps misunderstood social media algorithm at play.
Choo Ann NGOH opens by addressing a common perception about their activity on the platform, humorously acknowledging the volume of their comments.
“Eh, CA you veli veli veli free one izzit? Har? Where got?🤷♂️😱😅 I see you everyday oso comment here, comment there, comment everywhere on LinkedIn onli?”
However, this consistent engagement, as Choo Ann NGOH explains, is happening alongside a stark decline in the visibility of their own original content. The author provides specific data to illustrate this point.
Algorithm’s Unseen Influence
Choo Ann NGOH details a dramatic decrease in the average impressions per post. “The impressions for my own posts are down by 63% (average impression per post from 1st Jan 2025 to 31st Dec 2025 was 9,068 vs average impression per post from 1st Jan 2026 to 31st July 2026 was 2,505) shows the algorithm is something that I know absolutely nothing about,” Choo Ann NGOH states, highlighting a significant knowledge gap regarding the platform’s inner workings.
Despite this struggle with personal post reach, Choo Ann NGOH observes that LinkedIn’s algorithm actively prompts engagement with comments, even notifying them when a comment garners substantial views.
“Every time my comment hits 200 impressions, I will be notified”
This phenomenon leads to a curious outcome where comment visibility sometimes surpasses that of original posts.
The Long Game of Commenting
Choo Ann NGOH emphasizes that this level of comment engagement did not materialize suddenly. The author reveals a long-term commitment to commenting on the platform, with consistent activity dating back to January 1, 2021.
“I have ALWAYS been commenting since 1st Jan 2021”
This dedication has even led to encountering platform limits, as Choo Ann NGOH admits to exceeding the daily comment allowance on multiple occasions in the past.
“In fact, because of the daily comment limit, I err ter-exceeded several times in April and May 2025😱😅 I have no intention of exceeding the daily comment limit again”
A Call for Community Input
The post concludes with a direct question to the reader, inviting them to share their own experiences and perspectives on commenting and algorithm behavior.
Choo Ann NGOH’s candid sharing of their personal data and observations serves as a case study for other users navigating the ever-changing landscape of social media algorithms. The insights suggest that while direct content creation might be facing algorithmic headwinds, consistent, strategic engagement through comments could still yield significant visibility, albeit in ways that are not always intuitive or directly controllable.
📝 About This Content
This article is based on insights shared by Choo Ann NGOH on LinkedIn.
📅 Originally posted on August 9, 2026 | View original post on LinkedIn →