In a recent LinkedIn post, Colin Shaw discusses the strategies behind his significant growth in followers and newsletter subscribers, attributing his success not to generic or AI-generated content, but to a more unfashionable, authentic approach. Shaw highlights that in an era saturated with machine-produced text, genuine engagement stems from distinct viewpoints and substantive insights.
Shaw contrasts his method with the common practice of producing bland, safe content, stating:
“In a world drowning in AI-generated slop, this hasn’t come from posting bland “safe” content or outsourcing thinking to a machine.”
He emphasizes that cultivating a loyal following requires more than simply echoing popular opinions. As Shaw notes, “Real followers don’t come from saying what everyone already agrees with. They come from saying something that makes people stop and think…” This approach encourages a more engaged audience that values unique perspectives.
The Value of a Distinct Point of View
Shaw argues that a key differentiator in today’s crowded digital landscape is the willingness to possess and articulate a clear point of view. This involves sharing original insights rather than rehashing existing frameworks, which he suggests has led to an echo chamber effect in customer experience (CX) discussions. According to Shaw, true thought leadership emerges from contributing novel ideas and fostering genuine dialogue.
Embracing Disagreement and Debate
A significant part of Shaw’s strategy involves being open to disagreement and debate. He values interactions with other professionals, even when they don’t share the same opinions. Shaw explains:
“That’s also why I value people like Graham Hill (Dr G), Alex Mead, and Bill Staikos. We don’t always agree — and that’s the point. When we disagree, we do it agreeably, with evidence, curiosity, and respect.”
This approach underscores the importance of constructive conflict in refining ideas and reaching more robust solutions. Shaw believes that such open exchanges, conducted with respect and intellectual honesty, are crucial for collective learning and progress.
Authenticity Over Echoes
Shaw’s message strongly advocates for authenticity and intellectual courage. He points out that being prepared to be wrong publicly and engaging in honest debate are essential components of building trust and credibility. This contrasts sharply with the perceived ease of using AI to generate content, which he suggests often leads to superficial or uninspired output.
The core of his argument is that genuine connection and a substantial following are built on the foundation of original thought, a willingness to challenge the status quo, and an openness to diverse perspectives. He concludes by expressing gratitude to his audience:
“So thank you, everyone, for sticking with me — especially when you don’t agree. Always remember…”None of us are as clever as all of us”. Together we get to better solutions…”
Shaw’s insights offer a compelling case for prioritizing genuine intellectual contribution and open dialogue over the more conventional, and perhaps easier, paths of content creation in the digital age.
📝 About This Content
This article is based on insights shared by Colin Shaw on LinkedIn.
📅 Originally posted on February 2, 2026 | View original post on LinkedIn →