In a recent LinkedIn post, Dan Sherrard-Smith offers a candid critique of the platform’s current state, lamenting what he terms “AI slop” and “bullsh*t win stories.” Sherrard-Smith questions the trend of prioritizing superficial engagement over genuine networking, urging users to look beyond the algorithm-driven content that has become prevalent.
Sherrard-Smith highlights a disconnect between the platform’s potential and its current reality. He states:
Please stop: ❌ the AI Slop ❌ the bullsh*t win stories. ❌ the vacant quotes about “leadership”
The author argues that this focus on cheap engagement detracts from the platform’s core value: building meaningful professional relationships. According to Sherrard-Smith, the true magic of LinkedIn lies not in gaming the algorithm for viral hooks or maintaining a facade of constant success, but in fostering authentic connections.
The Enduring Value of Genuine Connection
Despite his criticisms, Sherrard-Smith remains optimistic about LinkedIn’s potential, emphasizing that genuine connections are still possible and highly valuable. He points to founders who are making significant real-world impacts, citing examples such as running major sustainability meetups, pioneering biochar for carbon storage, securing substantial business deals, and driving regenerative initiatives in cities like Berlin.
Sherrard-Smith elaborates on where the platform’s real strength lies:
The real magic is in the actual connections. It’s the DMs that turn into Zoom calls. It’s finding the people who are in the trenches with you. It’s the honest conversations about how painfully hard it is to build a profitable business that actually does good in the world.
He asserts that these authentic interactions are the foundation for real growth and impact, contrasting them with the superficiality he observes elsewhere on the platform. In his view, these connections are what enable users to “start living on my terms.”
Personal Success Through Authentic Networking
Sherrard-Smith shares his personal journey on LinkedIn, underscoring how authentic engagement led to significant professional achievements. He recounts meeting early investors, forming crucial founder friendships, and transitioning his startup from monthly losses to six-figure months. Furthermore, he notes a profound impact on sustainable finance, stating that through LinkedIn connections, his network has facilitated the redirection of over ÂŁ1.2 billion away from fossil fuel investments.
He emphasizes the importance of consistent, authentic presence on the platform:
If you’re serious about achieving your goals – keep showing up on LinkedIn.
Sherrard-Smith concludes by encouraging professionals to persist on the platform, provided they can navigate and filter out the less valuable content. He suggests that by focusing on genuine interaction, users can still leverage LinkedIn to achieve substantial personal and professional goals.
📝 About This Content
This article is based on insights shared by Dan Sherrard-Smith on LinkedIn.
📅 Originally posted on April 8, 2026 | View original post on LinkedIn →