Dan Sherrard-Smith Seeks Copywriter Focused on Impact and Growth

In a recent LinkedIn post, Dan Sherrard-Smith, founder of Impact Creator, announced a search for a new copywriter, emphasizing a focus on tangible business outcomes rather than mere content creation. Sherrard-Smith clarified that the role is not for an agency or a “hired pen,” but for an individual deeply invested in how copy drives trust, initiates meaningful conversations, and contributes to business expansion.

Sherrard-Smith detailed the journey of building MotherTree from the ground up, highlighting its organic growth to over 60,000 followers on LinkedIn without resorting to ads or hacks. This growth, he stated, played a role in directing significant capital towards the green economy, a testament to the power of values-led marketing. Following this success, Impact Creator was established to assist impact-led founders in developing personal brands that yield consistent leads and revenue.

“So far, we’ve helped 400+ impact-led founders build personal brands that generate predictable leads and revenue.”

The post outlines the company’s ambition to scale its impact to thousands more founders, enabling them to grow without compromising their values for the sake of marketing tactics they oppose. Sherrard-Smith is looking for a strong mid-level operator who desires more than isolated tasks or standard client work.

Key Responsibilities for the Copywriter Role

Sherrard-Smith elaborated on the specific duties the ideal candidate would undertake. These responsibilities are designed to contribute directly to client success and the company’s growth trajectory.

Core Duties and Expectations

• Writing content engineered to spark conversations and stimulate demand.
• Developing and optimizing sales funnels, including landing pages, email sequences, and offers.
• Monitoring content performance, identifying trends, and iterating rapidly based on data.
• Collaborating on maintaining and refining the brand’s voice across various platforms like LinkedIn, newsletters, and websites.
• Working directly with Sherrard-Smith on product launches, strategic positioning, and growth experiments.

“This role is for a strong mid-level operator who wants more than client work or disconnected tasks.”

Ideal Candidate Profile

Beyond the core duties, Sherrard-Smith described the attributes of a candidate who would excel in this position. The emphasis is on a commercial mindset, a commitment to measurable results, and a genuine passion for supporting values-driven businesses.

Essential Qualifications and Desired Traits

• A minimum of one year of agency or freelance experience, demonstrating a breadth of client work.
• A commercial and creative approach to problem-solving.
• A desire for long-term growth, with potential to evolve into a leadership role.
• A focus on Return on Investment (ROI) over superficial metrics.
• Proficiency in using data to enhance copy performance.
• A genuine commitment to supporting founders who operate with strong values.

Conversely, Sherrard-Smith explicitly stated who the role is *not* for, including individuals running agencies, those juggling numerous clients, or those solely focused on delivering copy without regard for its impact.

“We’re looking for someone who wants to grow with us, not just do a stint and move on.”

The compensation for the role is noted as flexible, contingent on experience and capacity. However, Sherrard-Smith underscored that factors like ownership, career trajectory, and the impact of the work are valued more highly than salary alone.

Application Process

Aspiring candidates are instructed to follow a precise application procedure. This includes emailing dan@mymothertree.com with a specific subject line, providing examples of work with measurable results, detailing a funnel or page written with supporting data, and offering brief, targeted answers to key questions about their fit, approach to performance tracking, and proudest content achievements.

“Email dan@mymothertree.com with subject: “Impact Creator Copywriter – [Your Name]””

Sherrard-Smith concluded by inviting his network to share the post or tag potential candidates, expressing his gratitude for any assistance in finding the right individual for this crucial role.