In a recent LinkedIn post, Daniel Priestley explores a strategic shift in sales methodology, advocating for the sale of assessments rather than direct services. Priestley argues that this approach offers significant value to potential customers while providing businesses with crucial data for effective sales.
The Case for Selling Assessments
Priestley highlights the inherent difficulties in directly selling services. He explains that the traditional sales process often requires extensive discovery calls to understand a client’s current situation, challenges, successes, previous solutions, and capacity. This can be a time-consuming and inefficient process for both the seller and the potential buyer.
“You have to get people on a call, understand where they are at right now, what they are struggling with, what they’re doing well, what solutions they’ve already tried and evaluate their budget/time/capacity to see what product or service would fit the best.”
The core of Priestley’s argument is that by offering an assessment first, businesses can invert this process. This allows them to gather all the necessary data *before* engaging in a detailed sales conversation.
Delivering Value and Gaining Data
According to Daniel Priestley, selling an assessment provides immediate, tangible value to the potential customer. Instead of a generic sales pitch, the client receives a personalized evaluation of their specific situation. This personalized feedback, coupled with clear next steps, can be far more impactful and persuasive than a direct service offering.
Priestley points out the dual benefit: “Imagine you had all that data BEFORE you got a call with someone. And imagine how your potential customer is feeling after you’ve delivered them a personalised assessment of their situation with clear next steps.” This data-rich approach not only enhances the customer experience but also equips the business with the insights needed to recommend the most appropriate product or service at the right time.
The Role of Scorecards
Priestley’s post also touches upon the tools that facilitate this assessment-led sales strategy. He mentions that over 9,000 individuals utilize scorecards to grow their businesses, with ScoreApp being a prominent platform for this purpose.
“That’s why selling the assessment first works, because you can deliver huge value to your customer and gain incredible data that helps you sell the right thing at the right time.”
He emphasizes the strategic advantage of this method, suggesting it streamlines the sales funnel by ensuring that subsequent conversations are highly targeted and relevant to the client’s identified needs. As Daniel Priestley notes, this method is effective because it allows businesses to “deliver huge value to your customer and gain incredible data that helps you sell the right thing at the right time.”
Timely Opportunities
The post concludes with a promotional offer for ScoreApp, highlighting a 70% discount for the first three months, with a deadline approaching. Priestley encourages potential users to act quickly to implement their scorecards before the year’s end, positioning them for a strong start in the new year.
“There is still time before the end of the year to get your scorecard live and ready for a successful start to the year.”
In summary, Daniel Priestley’s LinkedIn post presents a compelling argument for businesses to reframe their sales approach from selling direct services to selling valuable, data-gathering assessments, a strategy he believes enhances customer experience and sales effectiveness.
📝 About This Content
This article is based on insights shared by Daniel Priestley on LinkedIn.
📅 Originally posted on November 28, 2025 | View original post on LinkedIn →